MONTREAL, May 15, 2012 /CNW Telbec/ - Olymel presents Smart Nature, a line of deli meats that unites protein and fibre for the first time, all in packaging that simplifies choice for consumers. This new deli meat option comes as many products are being introduced on the market that allow consumers to make healthier food choices without changing their lifestyle habits.
High in taste, low in guilt
Olymel Smart Nature is a balanced choice and a tasty sensible option that contributes to healthy eating without having to compromise on the taste. With its unparalleled advantages*, this new advanced line of quality deli meat products provides superior nutritive value thanks to the combined protein and fibre intake. This dual feature is in fact an increasingly sought-after element.
According to a study1 on food trends conducted with female consumers, 87% are concerned about the state of their health and 71% feel the need to lose weight. As a result, they are turning to greater fibre consumption and products made from whole grains.
Furthermore, the study showed that:
- Over 50% of consumers surveyed said they had purchased whole grain or high fibre products
- 50% increased the fibre content in their diet over the past three months
- 43% carefully study the fibre content on product labels
Prepared using the finest quality meat, Olymel Smart Nature products offer 2 g of fibre per serving, which represents 5 to 8% of the daily recommended2 intake, making it the product with the highest fibre content in its category.
It's natural to make the right choice
Due to recent research into nutrition, we know that an increasing number of consumers are becoming more aware of the importance of paying close attention to the food they give their family. Yet due to the abundance of claims and recommendations, many also wonder which labels they should trust when filling their shopping carts. That's why Olymel is proud to introduce Smart Nature, a new line of deli meats with a unique packaging concept that proudly displays nutritional values on the front of the package, which lets consumers see the information they're looking for at a glance so they can quickly make the right choice that will please their family.
Presenting a short list of simple, easily identifiable ingredients, Olymel Smart Nature products are available in several varieties, such as shaved ham, chicken and turkey, and in various flavours (cooked, smoked, Black Forest, etc.). Varying menus and simplifying meals is now child's play. Healthy and tasty, Olymel Smart Nature deli meats are an easy, sensible option for the whole family.
Olymel Smart Nature products are available at most supermarkets, pre-packaged at the self-serve counter and with two varieties of ham at the deli counter. The suggested retail price varies between $3.99 to $4.59 for shaved ham and $4.99 to $5.39 for shaved poultry.
About Olymel s.e.c.
Olymel s.e.c. is a Canadian leader in the domain of processing and distributing pork and poultry meats, with facilities in Quebec, Ontario and Alberta. The company employs nearly 10,000 people and exports almost half its sales, mainly to the U.S., Japan and Australia, as well as to some 60 other countries. It made more than $2 billion in revenue this year, with the ability to process 160,000 pigs and 1.7 million fowl per week. The company markets its products mainly under the Olymel, Lafleur and Flamingo brands.
*To date, no other deli meat product brand provides equivalent nutritional value in this category.
|1 Health and Wellness trend - AC Nielsen Consumer Shopping Behaviour Q1 2011.|
| 2 The recommended fiber intake according to the 2002 DRIs is 38 g a day for men and 25 g a day for women. The recommendation after age 50 is 30 g a day for men and 21 g a day for women.
Image with caption: "A selection of 5 products Olymel Smart Nature are available in most traditional food stores at the self-serve counter and 2 product choices are available at the deli counter: Suggested retail prices vary between $3.99 and $5.39. (CNW Group/OLYMEL L.P.)". Image available at: http://photos.newswire.ca/images/download/20120515_C7599_PHOTO_EN_13737.jpg
For further information:
or to obtain the products, please contact:
Director of Public Relations Bleublancrouge