Official Launch of Promotional On-Slope Safety and Helmet Usage Campaign
This on-slope campaign will tour more than 30 ski areas during the winter with the goal of promoting on-slope safety to skiers and snowboarders as well as providing free helmet tryout. Thanks to its partners, the ASSQ will be able to organize helmet essays in nearly 50 areas.
In addition to this initiative, a series of promotional activities has been planned to raise the general awareness to the Alpine Responsibility Code, promoting control and the importance of well tuned equipment.
"Helmet use promotion efforts are successful in
This campaign will also be on-line with a new website in french: www.moncasque.ca This site will provide the public with a variety of helmet content in addition to exciting multimedia initiatives.
Former Olympics athletes Jean-Luc Brassard and Mélanie Turgeon will act as partners to broadcast special safety tips segments on MétéoMédia.
The ASSQ emphasizes that helmet use has been mandatory for snowpark users since the winter of 2006-2007. This initiative places the
The 2009-2010 safety campaign and its on-site tours are made possible thanks to the participation of the following partners: Ministère de l'Éducation, du Loisir et du Sport (MELS), Ministère de la Santé et des Services sociaux (MSSS), MétéoMédia, Patrouille Santé
The
The following is a link to obtain the on-site safety promotion schedule
http://www.maneige.com/fr/initiation/zone_securite/tournee_securite.php
For further information: Marie-Hélène Choquette, Communications and Marketing, Quebec Ski Areas Association (ASSQ), (514) 493-1810 Ext. 114, Cell: (514) 951-7547, [email protected]
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