MONTREAL, May 22, 2013 /CNW Telbec/ - Oboxmedia is excited to announce its new partnership with Songza, the web and mobile music streaming and recommendation service. The deal is a natural fit for Oboxmedia, a digital engagement specialist, and Songza, a hip app that curates music for every moment. This exciting venture brings together a new generation of advertising strategists with a hugely popular app where music isn't a choice, it's a lifestyle enhancement.
Songza's cool factor is catching on. Since last summer, Songza 3.0 and its signature musical "concierge" service experienced an increase in traffic of 265.1% in Canada1. Every month, over 2 million unique visitors enjoy Songza's playlists and this staggering number is increasing. Mostly in the 18 to 34 age range, the visitors can browse music by activity, moods, genres, and decades.
"Songza's mission is to make the things our users do every day better," says VP of Sales Pete Roper. "When we work with brands, we start the conversation with the same goal: making what their customers and our users are doing right now better."
This is thrilling for Oboxmedia's young, dynamic sales team who deliver relevant content in "native advertising" space where the clients reach users exactly where they consume media. "This new venture reinforces our music component and our market position," says Christopher Rovny, VP of marketing and business development. Roper is also a proud partner of Oboxmedia where he's found his required expertise in capturing the attention of advertisers. Together, they plan to develop new solutions for advertisers while ensuring continuous improvement of the Songza experience.
Whether you're working, relaxing or at the gym, Songza plays you the right music at the right moment. Songza is available on the web at www.songza.com and in the finer app stores.
Oboxmedia - www.oboxmedia.com - is an integrated advertising solution to reach entertainment, lifestyle, sports, cars and music enthusiasts, both in English and in French. Through over 60 websites, Oboxmedia targets no less than 10 million Canadian entertainment fans aged between 18 and 44. Focused on creating digital engagement, Oboxmedia offers access to the heart of audiences, allowing its clients to reach users exactly where they are and where they consume media. Brands become central to exclusive videos, photos, editorials and events in real time, Oboxmedia style, a style that never fails to attract the perfect audience.
1 ComScore, February 2013.
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