Nutram Launches #BetterTogether Campaign with Cinemagraph Holiday Cards to Benefit Animal Rescue

Canadian holistic pet food brand partners with Flixel Photos to highlight influencers and their pets

TORONTO, Nov. 26, 2015 /CNW/ - Nutram Pet Products, a holistic pet wellness company that launched earlier this year, partnered with Flixel Photos, a visual storytelling company, to create custom holiday cinemagraph cards to launch the Nutram #BetterTogether campaign. The campaign is based on Nutram's line of holistic pet food for dogs and cats crafted with Optimum Combinations, ingredients that complement each other for specific health benefits.

Like Optimum Combinations, pets and their pet parents are also 'better together,' so to kick off the #BetterTogether campaign Nutram created the first holiday cinemagraph cards featuring Canadian influencers and their pets. Cinemagraphs are still photos with an element of movement, and influencers including technology expert Amber MacArthur and pets including Remix the Dog posed for the series, which can be found on Nutram's social media channels.

"We put care into our ingredients and know that certain ingredients go better together, much like the mutually beneficial relationship between pets and pet parents," said Heather McKay, associate brand manager, Nutram. "Our Optimum Combinations are paired strategically and in a holistic way to amplify the benefits so pets can live long and healthy lives."

During the month of December, Nutram will donate $5 to Oxford County Animal Rescue on behalf of Canadians who post a photo or Flixel with their pet. Nutram encourages families across Canada to support pet shelters by taking a family photo or Flixel with their beloved pet(s) this holiday using the hashtag #BetterTogether, tagging Nutram social handles:


As part of the holiday #BetterTogether campaign, and to raise proceeds for Oxford County Animal Rescue, Nutram and Flixel created custom holiday cinemagraphs for prominent pets and their pet parents including:

  • Amber MacArthur, technology expert, and family
  • Miranda Furtado, Stats Style Score founder, and Elvis
  • Natalie Deane, TV producer/director, and Chloe
  • Kerri Lynn McAllister, RateHub marketing director, and Kingston
  • Sean Ward, YouTube vlogger, Kat Langdon, singer, and Lemon
  • Jeremy Gutsche, Trend Hunter founder, Shelby Walsh, Trend Hunter president, and Pepper
  • Amanda Lynn, blogger, and Leif
  • Tara Hunt, author and speaker, Carlos Pacheco, content strategist, and Lizzy and Ridley
  • Remix the Dog and Stanley the Schnauzer
  • Andrew Stewart, digital strategist, and Chester
  • Christie Vuong, photographer, and Helmut the Pug

Nutram's recipes are all natural, using meat grown without the use of hormones. Each recipe is naturally preserved and does not contain fillers. With a nutrition-first approach to pets' total well being, each Optimum Combinations contains holistic and highly digestible ingredients which allow pets to absorb more nutrients. To find the recipe that's best for your pet visit

To create your own cinemagraph visit and read their tips for creating a holiday cinemagraph card.

Hashtag: #BetterTogether

Nutram Links:

About Nutram
Nutram Pet Products is a 100 per cent Canadian owned and operated, privately held company with more than 30 years of pet food manufacturing experience. Located in Elmira, Ontario, Nutram produces super premium dry dog and cat food that can be found in over 25 countries worldwide. Nutram was first developed in 1993 and joined Elmira Pet Products in 2009. The brand was introduced to the North American pet industry and to consumers in 2015. With an extensive history and list of product innovations in the pet food industry, Nutram truly is Canada's Pet Food Experts! Learn more at

About Flixel
Founded in 2011, Flixel is a Toronto-based startup that offers a suite of tools to photographers, videographers, and marketers to create "Living Photos" or "cinemagraphs" - a still image with moving elements. The company's patent-pending technology allows users to easily create Cinemagraphs on a Mac, iPhone and iPad. Flixel's vision is to become the premier platform for discovering, creating and sharing Cinemagraphs. The company has worked with brands including A&E, Facebook, Instagram, Panasonic, and counts Tyra Banks among its investors.

SOURCE Nutram Pet Products

Video with caption: "Nutram #BetterTogether Holiday Flixel with Sean Ward, YouTube vlogger, Kat Langdon, singer, and Lemon ". Video available at:

Image with caption: "Nutram Pet Products (CNW Group/Nutram Pet Products)". Image available at:

For further information: Media contact: Charlene D'Aoust, PR Manager, 88 Creative, O: 416-944-2722, M: 647-920-0836,

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