Nstein's Sentiment Analysis Key Component for evolve24

    Corporate reputation management service leverages Nstein to measure
    perceptions of Fortune 500 brands; connects reputation scores to bottom
<p><location>MONTREAL</location>, <chron>Nov. 25</chron> /CNW Telbec/ - Nstein Technologies Inc., <a href="http://www.nstein.com">www.nstein.com</a> (TSX-V: EIN), a leader in digital content management solutions for information-rich enterprises, announced today that evolve24, a leading business analytics and research firm out of <location>St. Louis</location>, MO, has expanded its relationship with Nstein as it accelerates growth in the reputation risk measurement market.</p>
<p>Evolve24 analyzes traditional and social media to determine businesses' overall information landscape and provides quantitative metrics around perception, reputation and risk that let clients understand the key areas of impact in their marketing, communications and management efforts.</p>
<p>"Reputations are built over time and are the response to actions taken by a corporation," explained <person>Scot Wheeler</person>, Vice President of Strategy & Client Services for evolve24. "For example, reputation can be hurt by unaddressed negative responses to products and services, including poor customer support, regulatory or legislative issues, insensitive ad campaigns, or any perceived affront to an audience, while a new product announcement, a viral campaign or launch of user groups may create highly positive coverage in influential publications and blogs which will help build reputation."</p>
<p>Nstein's Sentiment Analysis module allows evolve24 to quickly determine the tone of an article, which offers a key insight into the firm's representation through media. "We have estimated that a person at peak performance can 'tone' 200 articles a day - or 25 an hour," Wheeler said. "With Nstein, we can literally score tens of thousands of pieces of content a day for each of our clients - all of them broken down by brand or topic - using a single person to manually test and verify results."</p>
<p>"We are thrilled that evolve24 continues to expand its relationship with Nstein", said Nstein CTO Jean-Michel Texier, "This collaboration allow us to deepen our knowledge of marketing decision support systems and accelerate the reinforcement of our technological offering in opinion mining and automated brand monitoring."</p>
<p>"All companies invest in marketing," said Luc Filiatreault, CEO of Nstein Technologies. "Thanks to the combination of our technologies and evolve24's know-how, management has a unique means of measuring how various marketing activities positively or negatively impact a brand's reputation."</p>
<p>About Nstein Technologies Inc.</p>
<p>Nstein Technologies (TSX: EIN) provides next generation content management solutions that help information-rich enterprises centralize, understand and manage vast amounts of content. At the heart of Nstein's solutions, semantic analysis allows information to be easily found and packaged together - so it can be connected to the right internal and external audiences. Nstein's Content Management and Web Publishing solutions both rely on Nstein's patented Text Mining Engine for semantic & text analysis. This unlocks content's value and allows clients (from an array of different industries) to leverage existing content to: create and deliver new products; facilitate internal and external research and knowledge sharing; and reduce content-related costs.</p>
    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of the market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      are included in the Company's 2009 fourth quarter results (quarter
      ending December 31, 2009)

    - Any statement that appears prospective shall not be interpreted as

For further information: For further information: Investor & Media Relations: Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514) 908-5406, bruno.martel@nstein.com

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