Nstein Technologies Targets New Markets

    
    Nstein expands offering to Life Sciences, Government & Enterprise Markets
    

MONTREAL , Oct. 20 /CNW Telbec/ - Nstein Technologies Inc. www.nstein.com (TSX-V: EIN), a leader in digital content management solutions for information-rich enterprises, today announced the launch of a strategic initiative to expand its market offering to new industries, outside its traditional focus on publishing, namely: life sciences, government, and the enterprise markets. In support of this new initiative Nstein launched a new Web site, which features an updated visual aesthetic and messaging directed at these new verticals.

"For a decade Nstein has been creating and refining products that meet the needs of one of the most demanding and time-sensitive industries, information & media," explained Luc Filiatreault, Nstein CEO & President. "Nstein has experienced sustained growth providing solutions to the publishing sector these last three years. We felt, as we exit the recession, now is the ideal time to strategically extend our offering to other industries that have information management needs. It's simple: every business that wants to connect the right content to its audience can be considered a publisher, and every publisher can benefit from Nstein's solutions and expertise."

"You can't manage what you don't know," began Jean-Michel Texier, Nstein CTO. "And you cannot leverage what you don't know. Large organizations are drowning in a sea of information. Whether it is to be published, used as research material or repurposed in any way, there is strong value to be leveraged particularly using linguistic and semantic technologies, which is Nstein's main strength. All Industries are beginning to see the real value in structuring and enriching their vast tomes of data to make it more findable, portable and useable."

"Further," continued Texier, "our semantic enrichment platform and our sentiment and opinion mining technology can allow any company to analyze what's being said about them, their products or their competitors, turning the Web into a large, free focus group. There are just so many ways a deep understanding of content and audience can benefit companies; from customer experience management to competitive intelligence."

This move into new verticals isn't novel for Nstein; the company already works with government and life sciences organizations, most notably, GPHIN (the Global Public Health Intelligence Network) using Nstein's award-winning text mining software to assist in tracking the spread of human threats including the H1N1 virus.

"Essentially," Texier concluded, "Nstein's solutions can be used to ingest, centralize, understand and distribute any text data, making it extremely useful to any information-rich organization."

About Nstein Technologies Inc.

Nstein Technologies (TSX: EIN) provides next generation content management solutions that help information-rich enterprises centralize, understand and manage vast amounts of content. At the heart of Nstein's solutions, semantic analysis allows information to be easily found and packaged together - so it can be connected to the right internal and external audiences. Nstein's Content Management and Web Publishing solutions both rely on Nstein's patented Text Mining Engine for semantic & text analysis. This unlocks content's value and allows clients (from an array of different industries) to leverage existing content to: create and deliver new products; facilitate internal and external research and knowledge sharing; and reduce content-related costs.

For further information: Investor Relations & Media Contact: Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., [phone], [email protected]