Nstein Technologies' DAM Named as KMWorld's 'Trendsetting Product of 2009'

    Digital Asset Management system helps customers "move and grow beyond the
<p><location>MONTREAL</location>, <chron>Oct. 29</chron> /CNW Telbec/ - Nstein Technologies Inc. <a href="http://www.nstein.com">www.nstein.com</a> (TSX-V: EIN), a leader in digital content management solutions for information-rich enterprises, today announced that Nstein Technologies' Digital Asset Management system (DAM) has been listed as a "KMWorld Trend-Setting Product of 2009."</p>
<p>Nstein's DAM is a powerful, modular and robust XML-based Digital Asset Management system that provides content-centric enterprises with a strategic repository of their assets that makes them ready for reuse across any digital channel. Once centralized and freed from proprietary file formats, assets can be rapidly identified, packaged, repurposed and delivered.</p>
<p>Nstein's DAM is designed to be integrated and extended to address enterprise asset management. Deployed as a content hub, the DAM becomes a centralized asset repository freeing organizations from the tangled processes traditionally associated with content reuse. It features a RESTful API that allows integration with third-party applications as well as customizable dashboards that improve the user experience and facilitate workflow automation.</p>
<p>"The largest challenges for companies - regardless of industry," explained Nstein CTO Jean-Michel Texier "is finding the information that has been created - whether it is research, marketing materials, customer support scripts - and connecting that content with the audiences who need it. The Nstein, rules-based DAM centralizes and normalizes all content, calls to Nstein's Text Mining Engine (TME) to automatically enrich all assets - and allow it to be found quickly and easily."</p>
<p>With all assets centralized and categorized in a single repository with consistent XML representation, the Nstein DAM allows all assets to be easily repurposed for a variety of content delivery types with minimal effort, from RSS to print.</p>
<p>"Both our Text Mining Engine (TME) and Web Content Management (WCM) system have previously been named to KMWorld's trendsetting product lists in the past," said Nstein CEO Luc Filiatreault, "we're proud that our DAM now shares the distinction of being on this prestigious list. It affirms that our mission, to connect people with content is being fulfilled and the industry is taking notice."</p>
<p>This year's list represents "what we believe are the solutions that best exemplify the spirit of innovation demanded by the current economy," said KMWorld's Hugh McKellar. According to McKellar, KMWorld's judging panel includes "editorial colleagues, analysts, system integrators, users and vendors themselves." Regarding the selected tools McKellar added they "represent the ones best suited to meet the needs of KMWorld readers. They all have been designed with a clear understanding of customers' needs."</p>
<p>About KMWorld</p>
<p>KMWorld (<a href="http://www.kmworld.com">www.kmworld.com</a>) is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 50,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. (<a href="http://www.infotoday.com">www.infotoday.com</a>)</p>
<p>About Nstein Technologies Inc.</p>
<p>Nstein Technologies (TSX: EIN) provides next generation content management solutions that help information-rich enterprises centralize, understand and manage vast amounts of content. Nstein's Content Management and Web Publishing solutions both rely on Nstein's patented Text Mining Engine for semantic & text analysis. TME is the heart of Nstein's solutions allowing information to be easily found and packaged together - so it can be connected to the right internal and external audiences. This allows clients (from an array of different industries) to leverage existing content to: create and deliver new products; facilitate internal and external research and knowledge sharing; and reduce content-related costs.</p>
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For further information: For further information: Investor Relations & Media Contact: Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514) 908-5406, bruno.martel@nstein.com

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