More Than 20% of Canadians Are Losing Sleep to the 2016 US Presidential Election
EDMONTON, Oct. 17, 2016 /CNW/ - A recent sleep survey by Novosbed.com, a leading online mattress brand, asked Canadians how the American Presidential race is affecting their sleep: 22% of respondents reported loss of sleep due to stress caused by the Presidential race, and 16% reported having had a nightmare or dream associated with the election.
"We're in the business of delivering good sleep and, after several members of our Canadian team reported having had dreams about the election following the last debate, we wondered if the election might be affecting the broader Canadian population in the same way. We were astonished to find that more than 1 in 5 Canadians had actually lost sleep over the US election," says Sam Prochazka, CEO of Novosbed.com.
Election Nightmares More Likely for Millennials, Canadian Men, and American Women
The survey, which Novosbed ran in both Canada and the USA, found that people under the age of 35 experienced sleep loss and nightmares 40% more frequently than their older compatriots.
In Canada, more men (27%) experienced sleeping disturbances than women (19%). In the USA, the trend was reversed, with 33% of American men reporting lost sleep, and a staggering 40% of American women reporting the same.
Election Nightmares Correlate with Watching Debate in Bed
The results showed that respondents were four times more likely to have had an election-related sleep disturbance if they watched the US election debate in bed, as opposed to in another location like the living room. 34% of Canadian respondents reported watching the debate in bed. A surprising 62% of American respondents reported the same.
The next Presidential debate is on Wednesday, October 19. It can be watched in blissful comfort on a new Novosbed memory foam mattress, although the survey data suggest you may want to keep politics out of your bedroom. Visit www.novosbed.com for more information.
Novosbed.com is a leading online memory foam mattress brand. With free shipping in Canada, a 120-day sleep trial, exclusive Comfort+ adjustable firmness guarantee, and a 15-year warranty, Novosbed mattresses are designed to deliver a dramatically better sleep experience.
SOURCE Novosbed Inc.
Image with caption: "Novosbed Inc. (CNW Group/Novosbed Inc.)". Image available at: http://photos.newswire.ca/images/download/20161017_C8691_PHOTO_EN_796586.jpg
For further information: Media Contact: Jack Woollings, Marketing & Communications Manager, [email protected], 1 877 496 3626 x700