NOVOMANIA 2014 Goes International With the Introduction of WHITE Milano

SHANGHAI, Nov. 25, 2013 /CNW/ - Novomania International Fashion Tradeshow, continues to be the MUST attend event in the trade show calendar in Asia. It has fast become one of the eagerly anticipated key fixtures in the global fashion calendar, and is to announce a first time collaboration for its fifth edition with WHITE Milano to be held in the cosmopolitan city of Shanghai from the 5-7 March 2014.

Novomania with Italy's leading contemporary fashion trade show WHITE Milano and the existing relationship with Premier Vision will take a strategic move to integrate the platforms into one fashion hybrid, to build and enhance international long-term expansion into China's fashion industry for existing contemporary and upcoming brands entering China. This will be a first time collaboration between three such influential leaders in the industry, presenting exciting innovations to a multitude of key fashion players.

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This cross partnership will be a positive step forward for Novomania to move from strength to strength in its commitment to the fashion industry linking fashion insiders to the rest of the world and Novomania will be providing unique opportunities for the fashion industry professionals here in China and the surrounding Asia regions.

It is thanks to the work of Mr Gabriele Sportoletti and his company Camille Enterprise Ltd., UBM Novomania and White creating this concrete opportunity of collaboration, with the objective of executing a very successful project in an ever-changing market that is now open to a multi brand culture with a focus on fashion oriented in design and research.

The Fifth edition is projecting to bring new interest from the Italian and European markets that Novomania anticipates 10,000 visitors will be able to attend the show in Shanghai.

With its central location in downtown Shanghai at Shanghai Mart, this makes it an easily accessible show for all.

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With the addition of WHITE Milano for 2014, Novomania will be targeting a selective 30 established and upcoming premium Italian brands to present their collections to the China market housed in its WHITE PAVILLION.

Pre and post show support will be offered to both the buyers and the exhibitors with Novomania's expertise in connecting the fashion business and community 365 days a year by presenting the brands to the buyers through road shows and EDM's. This is a clear example of the commitment to the brands and buyers.

To complement the selective premium Italian brands that will be showcased under the WHITE PAVILION, Novomania will present a curated area to host some of China's most promising upcoming brands. This makes Novomania 2014 THE EVENT not to be missed and is an absolute fashion essential for China's fashion buyers, distributors, franchises and multi brands stores, and e-tailers supporting together the future of fashion businesses in China.

"WHITE Milano is Europe's leading international contemporary fashion tradeshow, showcasing a selection of high-end designers, stylists and artists. Novomania being the innovative international fashion tradeshow in China we have decided to work together with the aim of introducing to China fashion as a culture, in a whole new concept of tradeshow. The new show will present the regional buyers and Fashionista's an array of innovative contemporary fashion brands and designers whose newest collections are set to succeed in China's new multi-brand scene."
Michael Duck - Executive Vice President, UBM Asia Ltd

"I hope that the great work done in recent years with the White Milano staff, in order to reach this agreement, will bring important economic results to the companies that we represent, in a new but immense market which is China."
Massimiliano Bizzi - President, WHITE Milano

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Pre-registration of this show will guarantee visitors first hand preview and information of some of the leading fashion brands, providing a major advantage ahead of time.

5-7 March 2014, Shanghai Mart, Shanghai, China

- Ends -

Notes to the Editors

1. About UBM Novomania (
UBM Novomania is a joint venture company of UBM Asia, which is owned by UBM plc listed on the London Stock Exchange. UBM Novomania, aims on being the biggest b2b platform for trendy, contemporary and premium fashion and lifestyle brands in China. By bringing together best of the West and East, we aim to help domestic and international brands alike to develop their business in China and the Asia.

2. About UBM Asia (
Owned by UBM plc listed on the London Stock Exchange, UBM Asia operates in 19 market sectors with headquarters in Hong Kong and subsidiary companies across Asia, including UBM China in Shanghai, Hangzhou, Guangzhou and Beijing. We have over 240 products including trade fairs, conferences, trade publications, B2B/B2C portals and virtual event services. As Asia's leading exhibition organiser and the biggest commercial organiser in China, India and Malaysia, we stage the leading events of their kind across the region. Our 200 events, 24 publications and 16 vertical portals serve over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world with high value face-to-face business-matching events, quality and instant market news and industry trends, and round-the-clock online trading networks and sourcing platforms. We have over 1,100 staff in 21 major cities across Asia, stretching from Japan to Turkey.

3. About White Milano (

WHITE is the international contemporary fashion showcase, but also a cultural reference for a generation of designers, stylists and artists who consider the fair in via Tortona 27,54 and 35 an extraordinary take-off field. Attended by more than 16.000 buyers from the most important multibrands in the world, White is on the one hand a prestigious platform for niche brands, on the other hand it is becoming an ideal stage for all those Italian and international innovative fashion companies which recognize themselves in the White character, in the stimulating mix of creativity, harmony and eco-ethical commitment. A structure capable of bringing to the fore an accurate selection of fashion trends, merged into a complete stunning range of products, edition after edition White is standing out in the fashion scene and in the Milan metropolitan environment as a container of ideas and services that go beyond the concept of season.

White is a breeding ground of ideas, it is fashion culture as a lifestyle which embraces art, design, music, communication and the new frontiers of the web.

SOURCE: UBM Novomania

For further information:

Alicia Chen, Head of Marketing, UBM Novomania, +86-21-6157-3949,

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