Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • Data Privacy
  • Français
  • my CNW 
    • Login
    • Register
  • Client Login 
    • Online Member Centre
    • Next Gen Communications Cloud
    • Cision Communications Cloud®
  • Sign Up
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
Advanced Search
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Canadian Federal Government
      • Canadian Municipal Government
      • Canadian Provincial Government
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

  • Advanced Search
  • Overview
  • Cision Communications Cloud®
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Hamburger menu
  • Cision Canada
  • Send a Release
  • FR
    • Phone

    • 877-269-7890 from 8 AM - 10 PM ET

    • ALL CONTACT INFO
    • Contact Cision

      877-269-7890
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Overview
  • Cision Communications Cloud®
  • Monitoring
  • Distribution
  • Multimedia
  • Guaranteed Paid Placement
  • AI Tools
  • IR
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Resources
  • Blog
  • Journalists
  • Webcasts
  • GDPR

NOT ENOUGH NURSES! CANADIAN HEALTHCARE'S CLEAR AND PRESENT DANGER? English


News provided by

Blu Ivy Group

Oct 25, 2022, 09:00 ET

Share this article

Share toX

Share this article

Share toX

89% OF HEALTHCARE PROFESSIONALS FLAG NURSE SHORTAGES AS 'MOST DANGEROUS' TO PATIENTS

TORONTO, Oct. 25, 2022 /CNW/ - New national healthcare industry research commissioned by Employer Brand Consultancy Blu Ivy Group (and conducted among Canadian healthcare professionals who are members of the Angus Reid Forum) has revealed many concerning cracks in Canada's healthcare system, including patient safety danger due to medical practitioner shortages.   

PLEASE ATTRIBUTE THIS AS A SURVEY BY BLU IVY GROUP IN ANY MEDIA COVERAGE

Key Findings of the survey:

1)      A CLEAR AND PRESENT DANGER … nursing staff shortages:

Asked which, if any, professional medical practitioner shortages present the most danger to patients, most Canadian healthcare workers surveyed (89%) said nurses.
65% said physicians
28% said surgeons
16% said radiologists
21% said internal medicine practitioners

2)      Nearly 75% of healthcare workers are considering a walk

73% of Canadian healthcare workers said they are considering leaving within the next 12 months. 69% of doctors and 75% of nurses.

Some without a plan ...

16% of doctors (vs. 9% of nurses) would walk away with 'no plan.' 19% of nurses would go to 'a different sector entirely' (vs. 7% of doctors).

Some of the top stated reasons that they would leave their current positions are: stress levels (54%), impact on health and wellbeing (49%), work life balance (45%), workload (44%), compensation (42%), and lack of management support (35%.)

23% of Canadian healthcare workers said their income has decreased a great deal or decreased in the past year. 41% of doctors and 21% of nurses.

3)      Nurses may be negotiating through more negativity than doctors in the workplace:

50% of nurses rated their financial compensation very/poor vs. only 26% of doctors.

72% of nurses disagree that their 'pay is commensurate with the importance of their role to society' vs. 48% of doctors.

52% of nurses rate the 'recognition for the work they do' as very poor or poor vs. 44% of doctors.

66% of nurses say 'they are constantly stressed about the state of healthcare and its impact on them, vs. 59% of doctors.

47% of nurses say their access to mentors is very poor/poor, vs. 31% of doctors.

Asked to rate their career path/trajectory, 26% of nurses rated it 'very poor or poor,' vs. 13% of doctors.

4)      What's the fix?

Asked the top three things 'they would do to fix Canada's healthcare system,' Canadian healthcare workers said: Pay higher wages to keep pace with inflation (78%), allow flexible hours and better work/life balance to avoid burnout (64%), incentivized recruitment of healthcare professionals (36%) and better benefits (32%).

Solutions that health workers 'say' would make health workers 'stay'
72%
 - higher wages
61% - retention bonus
41% - greater admin support
27% - more graduates and interns

"It's important to note the solutions identified by respondents are 'hygienic stop gaps' that will address some of the most critical fractures in the system. It is strikingly clear however that work is not working in its present form for healthcare workers. In order to attract and retain the talent needed to address this crisis, hospitals and healthcare services will need to prioritize listening, learning, and developing people-first growth."  said Stacy Parker, Managing Director and Co-Founder of the Blu Ivy Group. "Given these alarming turnover indicators, recruitment campaigns alone will clearly NOT fix the Canadian healthcare crisis. An effective employer brand strategy addressing healthcare worker attraction, experience and industry reputation gaps is vital in the year (and years) ahead or a further collapse in healthcare resources is inevitable."

5)      Who can fix it? (Hint, not the government)

Asked which political party they thought is best equipped to address the Canadian healthcare crisis, 38% of healthcare workers said, 'they have no confidence in any of the current parties.' 28% said the NDP. 15% said the Conservative Party, 14% said the Liberal party and 2% said the Green party. Only 1% said The Bloc Quebecois and 1% also said The People's Party of Canada.

"It's obvious from talking to healthcare workers that this crisis is not about extra beds, or facilities," added Parker. "The healthcare industry can keep vitally needed workers from quitting with an emotionally compelling strategy that attracts, engages and builds pride with employees and job seekers alike.  A record number of newly registered nurses are starting their careers in workplaces described by tenured colleagues as 'highly toxic.' Imagine the impact that has on their passion for the field, their own wellbeing and potential turnover.  This national crisis simply will NOT be resolved until our healthcare sector shifts its thinking to focus on building people-first workplace cultures and thinking of healthcare facilities as employer brands."

Patients are getting impatient:

96% of healthcare workers cite high/moderate frustration for patients with healthcare providers. Nurses and doctors equally cite 'high frustration' at 59%.

47% of nurses reported a very poor/poor amount of time that they can spend with each patient vs. only 26% of doctors. In total, 36% of healthcare workers reported poor/very poor patient time.

39% of Canadian health workers said they spend 26% to 50% of their time on administrative functions as opposed to medical. 41% of Doctors and 43% of nurses.

6)      Health care professionals find the future 'bleak'

26% say things will turn around
2% say this is a blip
24% say it will take years

68% are much more pessimistic
16%
 say it will take decades
44% we need to dramatically change how healthcare is delivered
8% say it's unfixable
5% say we need a 2-tier system

7)      Many healthcare workers are toughing it out in 'toxic' workplaces

44% of Canadian healthcare workers agreed that their workplace 'feels highly toxic.'
48% of nurses vs. 31% of doctors.

8)      Things are (generally) worse for healthcare workers post-pandemic

Asked what is 'worse now' compared to 'before the pandemic,' healthcare workers are significantly negative across the board:

Worse since the pandemic:
Morale - 74%
stress levels -70%
workload - 69%
work-life balance - 54%
recognition - 46%

These issues have spilled into the quality of their personal lives

Rated "poor" or "very poor":
personal health - 33%
relationship with friends - 19%
relationship with partner -10%
relationship with kids - 4%

9)      Management

Only 19% of healthcare workers agree they would feel comfortable 'expressing the concerns they have about the state of healthcare to management.' 24% of doctors vs. 16% of nurses.

77% disagree that they 'know exactly who they can talk to about concerns about the Canadian healthcare system.'

72% disagree that management would 'take their concerns seriously.'

30% of healthcare workers describe how direct leaders engage with and treat them as poor/very poor. 31% of nurses cite very poor/poor vs. 24% of doctors.47% of doctors and 31% of nurses cite very poor/poor access to mentors in the workplace. 43% of healthcare workers cite very poor/poor access overall.

"The good news here is that an employer brand strategy provides a real and workable solution," added Parker. "Workplace cultures have transformed since 2020. The pandemic has shifted employee values and perceptions. Employers globally are drafting employee promise contracts.  The most successful workplaces are transforming their cultures to be employee value proposition focused. This shift - to what is in it for employees – has been dramatic and accelerated impacts on engagement, retention, pride and talent attraction." The Canadian Healthcare industry must engage in employer brand strategy if it is to reclaim the hearts and minds of the nurses, doctors, radiologists and technicians needed to keep our system alive.

10)  Additional workplace woes:

90% of healthcare workers categorize the 'healthcare system in Canada right now/ as worse/not good. 94% of doctors and 93% of nurses.

49% or nurses and 44% of Doctors describe the morale at their workplace as very poor/poor. Fully 48% of healthcare workers report 'low morale' in the workplace.

56% of nurses described their workload as very poor/poor vs. 46% of doctors. Fully, 49% of healthcare professionals described their workload as very poor/poor.

40% of healthcare workers describe their work/life balance as very poor/poor. 43% of male workers described it as very poor/poor vs. 39% of female workers.

Fully, 38% of healthcare workers rated the level of investment/support in their hospital clinic as very poor/poor.

PLEASE ATTRIBUTE THIS AS A SURVEY BY BLU IVY GROUP IN ANY MEDIA COVERAGE

About Blu Ivy Group

Blu Ivy Group is a leading North American employer branding consultancy, providing research, strategy, creative and communications solutions that drive winning workplace cultures and preferred employer reputations.

Survey Methodology:

From Sept 26 to October 5, 2022, Blu Ivy Group conducted a study interviewing 359 health care workers (consisting of doctors, nurses, and other healthcare workers including medical technicians and paramedics) who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes, a probability sample of this size would yield a margin of error +/- 5.1 percentage points, 19 times out of 20.

SOURCE Blu Ivy Group

Patrick McCaully, Pointman News Creation, [email protected]

Modal title

Organization Profile

Blu Ivy Group

    Also from this source

  • Leadership Exodus Looms: New Report from Blu Ivy Group Urges CEOs to Act Now

Contact Cision

  • 866-245-2317
    from 8 AM - 10 PM ET
  • Become a Client
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • General Enquiries
  • Media

Products

  • Cision Communications Cloud®
  • Media Monitoring
  • Content Distribution
  • Multimedia Distribution
  • Measurement & Analytics
  • Investor Relations

About

  • About Cision Canada
  • About Cision
  • Media Partners
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud®
  • my CNW

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Centre
  • Next Gen Communications Cloud
  • Cision Communications Cloud
  • my CNW
877-269-7890
from 8 AM - 10 PM ET
  • Terms of Use
  • Information Security Policy
  • Site Map
  • Cookie Settings
  • Accessibility Statement
Copyright © 2025 CNW Group Ltd. All Rights Reserved. A Cision company.