Northern Development Initiative Trust Receives the 2017 Don Rennie Memorial Award

KELOWNA, BC, June 2, 2017 /CNW/ - The Canadian Public Relations Society (CPRS) named Northern Development Initiative Trust as the recipient of the 2017 Don Rennie Memorial Award for Excellence in Government Public Relations. The award was presented during the Evening of Excellence Awards Gala on the final night of Illuminate 2017, the CPRS National Conference, in Kelowna, B.C. on May 30. Accepting the award in person was Playbook editor Joel McKay, CEO of the Trust and its Chair, Evan Saugstad.

"It's an incredible honour for the Trust to receive this award. The Small Town P.R. Playbook is a toolbox for small communities looking to improve engagement with residents and key stakeholders. It also showcases some of the incredible work that's being accomplished in this field in small town B.C. We'd like to thank the Canadian Public Relations Society for this honour," said McKay.

The Small Town PR Playbook is an accessible tool for community administrators that lack communications teams, which helps them face communication issues and challenges with the same confidence as larger municipalities. The useful resource is filled with summaries, case studies, tools and graphics showcasing the expert opinions, approaches and experiences of more than two-dozen P.R. professionals from across B.C. It also highlights small communities that are responding to challenging situations with innovative new ways to share information, engage and consult with the public.

The Award is presented annually in memory of Don Rennie, a CPRS member who helped change the face of government communications in Canada through his pivotal role in developing and introducing a new communications policy that would span all departments of the Federal Government.

The Don Rennie Memorial Award was one of nine Major Awards presented over the course of the three-day Summit. The CPRS Major Awards recognize exceptional involvement in the public relations profession, with recipients being nominated by fellow CPRS members.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 2,500 members across 14 Member Societies based in major cities or organized province-wide.  For more information, visit our website:

SOURCE Canadian Public Relations Society

For further information: Media Contact: Dan LaBelle, Specialist, Communications and Events, Canadian Public Relations Society, 416-917-1794,

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