North Bound. Budweiser is Lighting up the World for Canada

Super Bowl ad promises BIG goal celebrations come September

TORONTO, Feb. 3, 2016 /CNW/ - Hockey is Canada's game and with the world stage heading to our backyard, Budweiser Canada wants to ensure that goal celebrations are bigger than ever. Debuting this Sunday during Super Bowl 50, Budweiser will be introducing the country to Canada's Goal Light, a 20-foot fully functioning, goal synced Budweiser Red Light.

The ad depicts the arduous journey of Canada's Goal Light as it heads for the North Pole where it will stand prominently as a beacon this September claiming hockey as Canada's game. Standing two storeys high with a metal and fiberglass composition, Canada's Goal Light has been built to endure temperatures of below 40 degrees and 120 miles per hour arctic winds so that no matter what, Canadian goal celebrations will light up the top of the world.

"Over the years, we have brought goal celebrations to Canadians with the game-synced Budweiser Red Light and this September, when Canada will be defending world title, we plan to make goal celebrations even bigger," said Andrew Oosterhuis, Director, Budweiser Canada. "Canada's Goal Light will be lighting up the world in support of Canada, along with thousands of Budweiser Red Light owners."

Before Canada's Goal Light heads for the North Pole, Budweiser will be bringing this symbol of Canadian hockey pride to die hard fans across the country. Beginning February 25, Canada's Goal Light will be making its first stop in Plaster Rock, New Brunswick at the World Pond Hockey Championships where Budweiser will give the light an epic send off. Canadians are encouraged to visit to join the journey and find out when Canada's Goal Light will be visiting a city near them.

The 'Canada's Goal Light' ad will air during Super Bowl 50 on February 7 and can be viewed at the link below in advance of Sunday's game:

About Budweiser
Budweiser - the King of Beers - has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 30 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process.

In 2013 Budweiser first introduced the game-synced Budweiser "Red Lights", which light up and sound a horn automatically every time a hockey fan's favourite city scores a goal. Developed specifically for use in Canada, the Budweiser Red Light has meant that over the past year die-hard Canadian hockey fans have never missed a goal. Since its inception, there are now 50,000 Red Lights in the hands of fans across Canada.

Budweiser has a long tradition of supporting hockey at all levels, including professional teams in Vancouver, Calgary and Winnipeg in addition to several Canadian junior teams, Coach's Corner and the annual World Pond Hockey Championships, an event that began in 2002 and plays host to 120 teams from around the world. This year, Budweiser will be supporting World Pond Hockey in a massive way by debuting Canada's Goal Light during the opening ceremonies.  For more information, visit or

Budweiser is not an official sponsor of the NHL™ or any other hockey league, the World Cup of Hockey or any participating hockey federations. This campaign is not licensed by, sponsored by, or otherwise associated with the National Hockey League, any other hockey league, or any of their respective member teams.


Image with caption: "North Bound. Budweiser is Lighting up the World for Canada (CNW Group/BUDWEISER)". Image available at:

For further information: Laura Ballantyne, Veritas Communications Inc.,, 647-588-6817; Tamar Nersesian, Labatt Breweries of Canada,, 416-361-5247

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