Normand Latourelle and the Cavalia Group to bring new creations and performances to China

The Canadian company continues its odyssey in China as one of the most active foreign-owned entertainment groups

BEIJING, China, Sept. 1, 2016 /CNW Telbec/ - Today Normand Latourelle, Founder & President of Cavalia Inc. and Normand Latourelle International Productions Inc., the largest Canadian-owned cultural enterprise of its kind and an integral part of this country's cultural heritage, signed a major agreement with the Chinese firm Gold-Finance Group. Gold-Finance has asked Latourelle to collaborate on imagining and producing a revolutionary new show as well as every detail of a purpose-built 1,200-seat theatre to be located in Hangzhou's future JC Plaza. 

Inspired by the culture of the city of Hangzhou, the new 90-minute multidisciplinary and multimedia show is set to debut when the JC Plaza opens in late 2018. Located in the Gong Shu District of Hangzhou, Zhejiang, PRC, the magnificent JC Plaza will house both an original theatre and Gold-Finance's headquarters. It promises to be a unique, must-see attraction for locals and international tourists alike.

Cavalia Inc.'s two shows, Cavalia and Odysseo, have traveled the world and enthralled over 7 million spectators. By combining Canadian creativity, talent and entrepreneurialism with Chinese business acumen, Cavalia has quickly established itself as the most active and successful foreign-owned entertainment company in China.

The show Cavalia began its current Asian tour in Singapore in August 2014, then galloped through successful runs in Seoul, Taipei and Hong Kong. Since July 2015, the show Cavalia has first been staged in Shanghai and Zhengzhou. Since April 2016, it has been playing in Beijing. Working with Sinocap, the Chinese partner for Cavalia, the show has reached an unprecedented success in China.

Cavalia recognized by Canada's Prime Minister and Minister of International Trade

Today's signing in Beijing was attended by Canada's Prime Minister Justin Trudeau and Canada's Minister of International Trade Chrystia Freeland, a clear sign of the integral role the Cavalia group plays in Canada's cultural heritage abroad and its place as an exemplar of Canadian-Chinese collaboration. China has been Canada's second biggest trading partner since 2003.

"As a proudly owned Canadian group, we are pleased to deepen our presence and partnerships in China and play a pioneering role in the blossoming Sino-Canadian relations in the entertainment industry," said Latourelle. "Our shows have known great success around the globe, but between the many eager theatre-goers of the growing Chinese middle class and the strong business community here, which have proven to be excellent partners, China has been the perfect match. Establishing permanent shows in China and the several other collaborations we have in development are all very promising both for the Cavalia group and for all Canadian cultural institutions."

Other new ventures in China

Latourelle also announced today he will be in charge of a show that will revamp the Beijing Opera, one of China's world-renowned cultural treasures. Under the working title "Where Tradition Meets the Future," the new show will employ Cavalia's signature style to add a modern twist to the classic opera form. The show is a collaboration with Reignwood Group and is set to open in February 2017 at Beijing's Reignwood Theatre.

Announcements will be made soon about two other collaborations between Cavalia and Chinese firms that are in the final stages of negotiation. The first, similar to today's announcement with Gold-Finance, is a deal to create another new theatre and show. The second is a partnership with a major public Chinese corporation to create the entertainment components for some of the country's largest theme parks.

About Normand Latourelle and the Cavalia Group.: Normand Latourelle, Founder of Cavalia and Normand Latourelle International Productions, is a pioneer in the entertainment world that specializes in the creation, production and touring of innovative shows. The Cavalia group reimagines the equestrian and theatrical arts. With its headquarters in Montreal, Cavalia Inc. is an integral part of Canada's cultural heritage, and the largest Canadian-owned cultural enterprise. Its expertise in high technology, multimedia and special effects creates magical, unique, never-before-seen experiences. Its first show, Cavalia, has been seen by more than 5 million people across North America, Europe, Australia, the Middle East and Asia since its 2003 debut. Odysseo, the company's second show, has toured to rave reviews and public acclaim since its 2011 premiere. Follow Cavalia's latest developments at or With these exciting new ventures, Normand Latourelle and its group of companies is now set to diversify its creations to both equestrian and non-equestrian themed productions.

About Gold-Finance Group: Gold-Finance Group was established in 2008 as a modern industry financial services group, with its main activities: wealth management, investment bank and retail bank services. Through its global chain of financial services, it has achieved its industry integration. Under the Group's flag, using 7 Private Fund Manager Qualifications and 1 Fund Sales Company, it is already managing assets of over 10 billion RMB, offering to high-end-value customers, families and structures located in 50 areas around the globe, one-stop platform type safe financial services. In 2015, Gold-Finance Group took advantage and integrated the customer industry resources and government development demands for building Gold-Finance's Financial IndustryEcological Chain, thus opening its brand-new "Financial Great Era".


SOURCE Cavalia Inc.

Image with caption: "Mr. Wei Jie, Gold Finance Group's President, Canada's Prime Minister Justin Trudeau and Normand Latourelle, Founder & President of Cavalia Inc, at the signing ceremony in Beijing, China, on Thursday, September 1, 2016 (CNW Group/Cavalia Inc.)". Image available at:

Image with caption: "Logo: Cavalia (CNW Group/Cavalia Inc.)". Image available at:

For further information: FOR INFO AND INTERVIEW REQUESTS: Eric Paquette, Public Relation Director, Cell : +1-310-903-7533


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