Work begins immediately in lead-up to Fall 2014 Canadian store launches
VANCOUVER and TORONTO, Sept. 4, 2013 /CNW/ - DDB Canada is immensely proud to announce that Nordstrom Canada has selected the agency as its new marketing communications partner. The news comes on the heels of a competitive pitch process led by DDB Canada Vancouver, which involved two other agencies.
DDB Canada Vancouver, with support from its integrated divisions in the Toronto office, will take the lead role in servicing the new partnership with Nordstrom.
"We recognize that we're new to Canada and that we have a lot to learn before we open our first stores," says Karen McKibbin, president, Nordstrom Canada. "We feel fortunate to work with the innovative and passionate team at DDB Canada as we endeavour to create meaningful relationships with Canadian customers."
Nordstrom will be engaging DDB Canada's broad suite of services, including its mass advertising, public relations, shopper marketing, and digital and social media groups. Media buying and planning will be handled by Omnicom Media Group (OMG).
"We are ecstatic to be partnering with Nordstrom Canada, a world-class retailer committed to bringing compelling fashion and a highly personalized shopping experience to Canadian consumers," says Lance Saunders, executive vice president, managing director, DDB Canada Vancouver.
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 248 stores in 31 states, including 117 full-line stores, 127 Nordstrom Racks, two Jeffrey boutiques, one treasure&bond store and one clearance store. Nordstrom also serves customers through Nordstrom.com and through its catalogues. Additionally, the Company operates in the online private sale marketplace through its subsidiary HauteLook. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.
About DDB Canada
Named Strategy's 2012 Agency of the Year and Digital Agency of the Year, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Canada (digital and social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
SOURCE: DDB Canada
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