No more socks please! New poll sheds light on our least favourite gifts

MISSISSAUGA, ON, Dec. 13, 2016 /CNW/ - According to a recent Ipsos poll, clothes are at the top of the heap as our least favourite gifts to receive during the holidays, as noted by 26% of respondents.  Socks are the stinkiest gifts, specifically being mentioned by 11% of respondents as their least favourite gifts.  Other cringe-worthy gifts include: candles, picture frames, soap, mugs, candy, books and toys. 

No one wants to give or receive a bad present, and new gift ideas are hard to come by year after year.  With nearly 9 in 10 Canadians agreeing that Christmas is a time to help those in need, giving a gift from the World Vision Gift Catalogue is a great way to make a lasting impact.  With so many options to fit any budget and beautiful hand crafted gifts that support local artists, there's something for everyone.

"No one wants to think they're giving a bad gift and it's hard to come up with the perfect gift for (often) the same group of family members and friends every year.  Gifts from the World Vision Gift Catalogue really are great gifts – for Canadians giving and receiving them, and also for families in developing countries."

-Lisa Fernandes, World Vision Gift Catalogue

Quick Facts:

  • 26% of Canadians cite clothes as the worst gift to receive.
  • The majority of respondents (88%) agree that Christmas is a time to help those in need
  • Last year, more than 50,000 Canadians gave great gifts by choosing items from the World Vision Gift Catalogue.

Background Information:

These are some of the findings of an Ipsos poll conducted between October 11 and October 14, 2016, on behalf of World Vision. For this survey, a sample of 1,000 Canadians from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval.  In this case, the poll is accurate to within +/ - 3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

What Canadians can do:

This Christmas give great gifts by choosing from the amazing selections offered in the World Vision Gift Catalogue

World Vision is a Christian relief, development, and advocacy organization working to create lasting change in the lives of children, families, and communities to overcome poverty and injustice. Inspired by our Christian values, World Vision is dedicated to working with the world's most vulnerable people regardless of religion, race, ethnicity, or gender. Visit our News Centre at

SOURCE World Vision Canada

For further information: For interviews or a complete copy of the survey and factum contact: Sarah Bartley - 905-565-6200 ext. 4054 or

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