TORONTO, April 27, 2017 /CNW/ - NLogic, the leading provider of software, data and consumer insight to the broadcast and advertising industry in Canada, welcomes Rogers Media, GroupM, Wasserman + Partners, Larche Communications, ZoomerMedia, Indie88 and RNC Media as the first clients to subscribe to NLogic's proprietary new product, Lens for radio. The application allows clients to transact and negotiate radio buys all within a single platform saving both buyers and sellers significant time.
"This new product allows us to deliver on the evolving needs of our clients, making the process of buying and selling radio advertising easier, more modern, and more efficient," said Alan Dark, SVP of Sales, Rogers Media.
"We believe that Lens for radio is the best platform for the transacting of radio. A significant part of the attraction of Lens for radio is that it mirrors the Lens television product. NLogic should be congratulated for taking a proven platform and extending it beyond a single medium," said Neil Johnston, Chief Trading Officer, GroupM Canada.
"I'm delighted that these major industry players from across the country have decided to support Lens for radio. We truly believe it's the best solution for the industry, and we're looking forward to having even more clients join us on the path forwards" - David Phillips, President & COO.
Note to media: Interviews with NLogic President and COO David Phillips and high resolution logo files are available on request. Please contact Anja Bundze at [email protected] 647-438-1253.
Lens for radio is a modern, flexible application for radio where clients can access radio data for multiple needs: buying and selling, campaign planning and tracking, negotiating and booking, programming analysis and much more.
NLogic is Canada's leading provider of broadcast analytics, servicing advertisers and over 90% of Canada's broadcasters and media agencies via offices in Toronto, Vancouver and Montreal.
For further information: Anja Bundze, 647-438-1253, [email protected]