- Nissan Enters North American Commercial Vehicle Market with Breakthrough Design Bringing New Thinking to the CV Segment -
MISSISSAUGA, ON, March 10 /CNW/ - Today, Nissan unveiled the company's first foray into the North American commercial vehicle market - the 2011 Nissan NV - at a press conference during the National Truck Equipment Association's (NTEA) annual Work Truck Show in St. Louis, MO. As Nissan finalizes plans to bring its first production commercial vehicle (CV) to the North American market in late 2010, it is starting with a truly ground up design - from its rugged ladder frame to the roof rack mounting brackets on the top of the innovatively conceived and styled body. Yet the all-new Nissan NV (Nissan Van) also has the advantage of Nissan's exceptional commercial vehicle heritage, covering 75 years and more than 75 percent of the global CV market.
"The new kid on the block, as it turns out, is also a long-time player in the global commercial vehicle market. As the first non-domestic nameplate to design and manufacture in the United States, as well as sell across North America, we bring a more than seven-decade tradition of durability, quality and reliability to our products," said Mark Grimm, President, Nissan Canada Inc. (NCI). "At the same time, we've taken a fresh look at every aspect of the CV business - including styling, powertrain, interiors, cost of operation and ownership, dealership sales and service operations and, most importantly, real world customer needs."
The first production models in Nissan's new North American CV lineup are the 2011 Nissan NV1500, NV2500 and NV3500. They will be available with a choice of 4.0-litre V6 and 5.6-litre V8 engines and in two body styles, Standard Roof (all models) and High Roof (NV2500 and NV3500 only) - with High Roof models offering stand-up walkthrough/work cargo area capability.
"It's been too many years since any manufacturer in this segment has taken a 'clean sheet' look at the needs of owners and operators in the CV segment," said Joe Castelli, vice president, Commercial Vehicles and Fleet, Nissan North America, Inc. (NNA). "We've invested more than five years researching the comfort, style and smart functionality demands that will enable business owners to accomplish more throughout their day. We plan on coming out of the box with segment-busting vehicles, so customer input was essential."
"The NV is one of the most researched projects ever in the history of Nissan. We touched the market at every point possible, with the findings reflected in every aspect of the final NV design," added Castelli.
The new Nissan NV will be manufactured in Canton, Mississippi and available through a select network of authorized Nissan Commercial Vehicle dealers across Canada. For updates and more information, please go to www.nissancommercialvehicles.com or visit the Canadian media site www.media.nissan.ca
SOURCE Nissan Canada Inc.
For further information: For further information: Media Contacts: Didier Marsaud, Nissan Canada Inc., (416) 573-7231, Didier.email@example.com; Alexandra Cygal, Cohn & Wolfe, (416) 471-7475, firstname.lastname@example.org