- One of the first 2015 Micra deliveries in Canada comes compliments of Nissan -
MISSISSAUGA, ON, May 16, 2014 /CNW/ - Today, Nissan released video content capturing an extraordinary moment for one of its most loyal customers, Ms. Karen Ackroyd. Some days ago, Karen Ackroyd drove to her local Nissan dealership - Alta Nissan in Woodbridge - for the sole reason of participating in an interview on her experience with her 1987 Nissan Micra. The nature of the interview took a new direction when Karen unexpectedly received the keys to a brand-new 2015 Nissan Micra - hand-delivered to her by Christian Meunier, president of Nissan Canada Inc.
The Nissan Micra was previously sold in Canada between 1985-1992. After conducting extensive consumer, product and market research for over three years, Nissan concluded the Micra should return to Canada considering the strong market for what Micra offers - European styling, Japanese quality and unbeatable value. Karen Ackroyd took delivery of her 1987 Nissan Micra in December 1986. When Karen first learned the Micra would be coming back to Canada, she was excited, and felt it was the right vehicle to replace her 1987 model.
"When Micra first launched in Canada in the early '80s, it was touted as having 'major headroom and visibility,' being "fun to drive' and 'the newest and most affordable Nissan.' Almost three decades later, these traits remain absolutely true for the new Nissan Micra," says Christian Meunier, president of Nissan Canada Inc. "It's wonderful to see a dedicated fan of the first Micra model in Canada come full circle. The 2015 model is hugely upgraded in terms of modern amenities, safety and technology features, but the core Micra characteristics are still there."
In the Alta Nissan community, Karen is famous for her '87 Micra, and for how well she takes care of it, aptly nicknaming it "Baby." At the time of the new Micra's delivery to Karen, her 1987 Nissan Micra had an odometer reading of over 125,000 kilometres, and staff at all levels of the dealership admired the pristine condition the car was in after 27 years of driving it nearly every day.
"Karen took such great care of her 'Baby' for over 25 years and when she heard we were bringing Micra back to Canada, she told us she would be excited to get behind the wheel of a new one," says Gabriel Paniccia, general manager of Alta Nissan. "We are very appreciative of Karen's loyalty, not only to the brand, and the Alta Nissan dealership, but also to the Micra itself. Therefore, it gives me immense delight to participate in this wonderful surprise for Karen Ackroyd, a long-time member of the Nissan Canada family."
When asked about how Karen managed to have a car from the '80's looking and operating brand-new, Karen's immediate response was, "It's simple, routine maintenance. I cannot stress how important it is to have your oil and filter changed on a regular basis at a certified dealership. If you listen to your dealer, and service your vehicle as-needed, then your car should last! In almost 30 years, my Micra has never given me trouble - never broken down on the road, and I've haven't had an expensive service bill."
The new model Karen received is a 2015 Nissan Micra SV with manual transmission.
"I believe Karen is going to love the 2015 Micra as much, if not more than, her 1987 Micra, concluded Christian Meunier. "It was a very special pleasure for me to be the one to personally deliver Karen her 'Baby 2', and start the next chapter in this exceptional customer loyalty story."
For more information on the 2015 Nissan Micra, please visit: Micra9998.ca
Information, images and B-Roll of Nissan's full lineup are available at www.media.nissan.ca or upon request.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 248,000 employees globally, Nissan provided customers with more than 4.9 million vehicles in 2012, generating revenue of 9.4 trillion yen ($US118.95 billion) in fiscal 2011. With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of 64 models under the Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades, including the prestigious 2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Nissan Canada
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 184 independent Nissan dealerships, 35 Infiniti retailers and 44 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.
Video with caption: "VIDEO: Today, Nissan released video content capturing an extraordinary moment for one of its most loyal customers, Ms. Karen Ackroyd, who unexpectedly received the keys to a brand-new 2015 Nissan Micra - hand-delivered to her by Christian Meunier, president of Nissan Canada Inc.". Video available at: http://youtu.be/FYQenziVf5s
Image with caption: "From left-to-right: Gabriel Paniccia, general manager at Alta Nissan, Christian Meunier, president of Nissan Canada Inc., Karen Ackroyd customer of Alta Nissan, and Edward Wong, principal owner Alta Nissan in front of Karen's new 2015 Nissan Micra. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140516_C8816_PHOTO_EN_40433.jpg
Image with caption: "Christian Meunier, president of Nissan Canada Inc., meeting Alta Nissan customer Karen Ackroyd after hand-delivering her an all-new Nissan Micra. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140516_C8816_PHOTO_EN_40435.jpg
Image with caption: "Karen Ackroyd's 1987 Micra and the all-new 2015 Nissan Micra SV side-by-side in Montréal (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20140516_C8816_PHOTO_EN_40431.jpg
SOURCE: Nissan Canada Inc.
For further information:
Senior Manager, Corporate Communications
Email: [email protected]
Cohn & Wolfe
Email: [email protected]