MISSISSAUGA, ON, July 3, 2012 /CNW/ - Nissan Canada Extended Services
Inc. (NCESI) announced today a new partnership with Lions Gate
Marketing Company Ltd. (LGM). Under this new agreement LGM will market
and administer Wear Protection and Anti-Theft products under Nissan
Security Plus and Infiniti Elite brands.
"We have fairly comprehensive extended service programs today," says
Scott Ashby, Manager NCESI, "however; at Nissan Canada we strive to
stay ahead of the competition and seek new ways to support our dealer
network and drive customer satisfaction throughout the ownership
experience. We identified areas of opportunity, and then we sought out
the best industry partner to make it a reality. LGM was a clear choice.
With over 14 years' experience in the automotive market they have the
knowledge, expertise, and a coast-to-coast team of dedicated Dealer
Development Managers to deliver complete warranty and insurance
With this new partnership, LGM represents eight leading automotive
brands and provides services to over 1,200 dealers across Canada.
In addition to adding these two new protection products, NCESI has
endorsed the sale of LGM's proprietary SecureDrive Mechanical Breakdown
Protection, for off-make vehicles sold though Nissan and Infiniti
stores. This strategic move allows their dealer networks to realize
efficiencies by providing a one source solution for all extended
"Promoting our own brands is of course number one priority," explains
Ashby, "but part of doing business in the automotive arena is handling
customer trade-ins. We want to ensure that our network is armed with
industry leading coverage to offer their new and used customers,
regardless of brand of the vehicle."
These products are available for immediate sale. For more information
visit your local Nissan or Infiniti retailer.
About Nissan Canada Extended Services Inc.
Nissan Canada Extended Services Inc.(NCESI) is a member of the Nissan
Motor Co., Ltd. group of companies. NCESI manages the marketing, sale,
and administration of consumer extended service and prepaid maintenance
plans for Nissan and Infiniti dealers across Canada.
LGM is a premium service provider offering extended warranty, credit
insurance, and anti-theft products in the automotive space. Since 1998
LGM has increased dealership profitability across Canada while
providing customers with industry-leading coverage. LGM's philosophy is
to maximize sales performance by delivering quality products backed by
leading training and support. LGM has been ranked among Canada's Best
Workplaces by the Great Place to Work Institute for the last six years
and has been honored by Profit 200 as one of Canada's most profitable
companies for the last four years consecutively.
SOURCE Nissan Canada Extended Services Inc.
For further information:
Manager, Nissan Canada Extended Services Inc.
5290 Orbitor Drive Mississauga, ON L4W 4Z5