- Nissan continues to be the fastest growing automotive manufacturer in Canada with a line-up tailored to the needs of Canadians -
MISSISSAUGA, ON, Dec. 18, 2014 /CNW/ - Nissan today announced that for the first time in Canada the brand has achieved sales of 100,000 units within a calendar year, breaking the previous record of 82,604 in 2013. The milestone was reached yesterday when a 2015 Nissan Pathfinder Platinum was sold to Mr. Rikki Solitario at Willowdale Nissan in Thornhill, Ontario.
"This is a wonderful achievement to share with our employees and dealer network during the holiday season and is the direct result of hard work, partnership with our dealers and planning to bring the right cars to Canadians," says Christian Meunier, president of Nissan Canada Inc. "This was a particularly exciting year for the Canadian team with the launch of the Nissan Rogue and Micra, both very successful in Canada.
For Micra, it was the first time in many years we brought a new vehicle to Canada which wasn't offered in the United States. It was an important addition to our line-up, growing our share of the entry-level segment it competes in with Versa Note, but appeals to different customers."
Since Micra arrived in dealerships in April 2014 with the lowest starting MSRP in Canada of $9,998, sales have exceeded 7,000 units, while sales of Versa Note have continued to increase with over 12,000 units sold CYTD. Together, Nissan's share of the entry-level segment is 22 per cent at the end of November. The excitement around Micra will continue next year with the launch of the 2015 Nissan Micra Cup – Canada's most affordable racing series featuring Canada's most affordable car.
The Nissan Rogue continues to be a hot seller in the compact crossover segment and is the top seller in the line-up with 26,729 units sold up to the end of November, up 78 per cent year-over-year. Rogue hits the mark with great design, high utility, an ample interior and the right level of equipment while being easy-to-manoeuver in the city, fuel efficient and affordable. Added to that is the availability of the Nissan intuitive all-wheel drive system, and it is clear why the car is so popular.
Nissan continues to dominate the all-electric segment with the Nissan LEAF which has surpassed sales of 1,020 units for 2014, an increase of over 130 per cent for the same period last year.
"This exciting milestone is just the beginning and we expect to continue this sales momentum into the new year with the new Murano in dealerships now, as well as the much anticipated redesign of the all-new Nissan Titan full-size pick-up truck," added Meunier. "The Nissan Maxima sport sedan has a long legacy here in Canada and we are excited to prepare the launch of an all-new model so, stay tuned!"
Information, images and B-Roll of Nissan's full lineup are available at www.media.nissan.ca or upon request.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
About Nissan Canada
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 184 independent Nissan dealerships, 35 Infiniti retailers and 44 Nissan Commercial Vehicle dealers across Canada. A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year and World Car of the Year awards.
Image with caption: "Today, Nissan announced that for the first time in Canada the brand has achieved sales of 100,000 units within a calendar year. The milestone was reached yesterday when a 2015 Nissan Pathfinder was sold in Thornhill, Ontario to Mr. Rikki Solitario. Left-to-right: Mike Colleran, Vice President Sales of Nissan Canada, Mark Falkenberg, Dealer Principal Willowdale Nissan handing over the keys for a 2015 Nissan Pathfinder Platinum to Mr. Rikki Solitario, his wife Nieva and their son Gerrard. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20141218_C1347_PHOTO_EN_9660.jpg
SOURCE: Nissan Canada Inc.
For further information: Didier Marsaud, Senior Manager, Corporate Communications, Nissan Canada, Tel: 905-629-6400, Email: [email protected]; Jenn McCarthy, Cohn & Wolfe, Tel: 647-259-3305, Email: [email protected]