Measuring Movement to Make Life a Sport
TORONTO, Oct. 25, 2012 /CNW/ - Nike, Inc. announced today the Nike+
FuelBand launch in Canada, an innovative wristband that tracks and
measures everyday movement to motivate and inspire people to be more
active. Athletes at all levels of fitness — from the elite to the
everyday — now have a way to measure progress toward their goals and
compare with others: the Nike+ FuelBand. Following launches in New York
and London, earlier this year, Canada is now the third country in the
world where activities can be measured through a new metric called
NikeFuel: the more active Canadians are, the more NikeFuel they can
earn. NIKE, Inc. Experience Director, Digital Sport, Ricky Engelberg,
unveiled NIKE+ FuelBand at an event in Toronto attended by a group of
Nike elite athletes including P.K. Subban, Steven Stamkos, Tessa
Bonhomme, Phylicia George and Priscilla Lopes-Schliep.
"The Nike+ FuelBand is a way for Nike to further evolve the exciting
possibilities of merging the physical and digital worlds," said
Engelberg. "Nike has always been about inspiring athletes, and the
Nike+ FuelBand will help motivate them in a simple, fun and intuitive
Designed to be worn throughout the day, the ergonomic, user-friendly
Nike+ FuelBand uses accelerometry to provide information about
different activities through movement of the wrist via a LED dot matrix
display. Four metrics are available: Time, Calories, Steps and
NikeFuel. Unlike calorie counts, which vary based on someone's gender
and body type, NikeFuel is a normalized score that awards equal points
for the same activity regardless of physical makeup.
Users set a daily goal of how active they want to be, and how much
NikeFuel they want to achieve. The Nike+ FuelBand displays a series of
20 LED lights that go from red-to-green as the user gets closer to
their goal. The FuelBand syncs with the Nike+ website through a
built-in USB, or wirelessly through Bluetooth to a free iPhone app, to
record activity and track progress every day. The app interface also
provides encouragement and motivation as goals are achieved.
Stamkos said, "What's great about the idea of NikeFuel and the FuelBand
is the way it provides real information and numbers to show how much
people are doing all day, every day. That's what will get people
challenging themselves to do more and better their own scores. It's a
tool to get people more active."
The Nike+ Fuelband will be available starting October 31st at Nike Toronto and at Apple stores nationwide and Apple online for a
suggested retail price of $149 (CDN).
To use Nike+ FuelBand, the following is needed:
A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7
or Windows Vista (SP2) or Windows XP (SP2)
Internet access. Broadband is recommended.
Optional mobile app available in the iTunes App store; for updates on
compatible mobile devices, visit Nikeplus.com
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikeinc.com and follow @Nike.
Image with caption: "Nike athletes P.K. Subban, Tessa Bonhomme, Phylicia George, Priscilla Lopes-Schliep and Steven Stamkos show off the Nike+ FuelBand today in Toronto. After going head-to-head in a series of activities, Subban came out on top, earning the most Fuel and a $10,000 donation to his charity of choice the P.K. Subban Foundation. The Nike+ FuelBand will be available October 31 at Nike Toronto stores, at Apple stores nationwide and Apple online for a suggested retail price of $149 (CDN). (CNW Group/Nike Canada Ltd.)". Image available at: http://photos.newswire.ca/images/download/20121025_C2241_PHOTO_EN_19750.jpg
Image with caption: "Nike+ FuelBand (CNW Group/Nike Canada Ltd.)". Image available at: http://photos.newswire.ca/images/download/20121025_C2241_PHOTO_EN_19741.jpg
SOURCE: Nike Canada Ltd.
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