Double the spectrum means double the video capacity for Rogers' customers
TORONTO, April 3, 2014 /CNW/ - With final payments made to Industry Canada, Rogers Communications today announced further details about its plans for the twenty year licenses it scored for its customers across the country.
"We went into this auction with a clear plan to win the best spectrum for our customers. There is clear demand for the ultimate video experience and it will be a big part of how we bring the NHL to hockey fans," said Guy Laurence, President and Chief Executive Officer.
Recent studies show the amount of video watched on smartphones and tablets has grown by more than 700%1 since 2011and sports is a significant share. Rogers data shows there was a 50 percent spike in traffic during the final men's Olympic hockey games as Rogers customers tuned in to catch all the action live on their phones and tablets.
Rogers was the only company to secure two 12MHz blocks of contiguous, paired 700MHz lower band spectrum in virtually every major market across Canada, securing twice as much contiguous spectrum as the competition. This is an advantage because the two contiguous blocks can be combined to deliver consistently fast downloads and uninterrupted video streaming in more places than ever before.
"Rogers has emerged as an LTE powerhouse," said Peter Rysavy, President, Rysavy Research, a well-known U.S.-based firm specializing in wireless technology and spectrum analysis. "They won highly desired spectrum and their customers will enjoy the benefits of a well-executed spectrum auction plan. The U.S. device ecosystem has evolved to make the A band spectrum much more valuable. Rogers strategy of acquiring both A and B band contiguous spectrum gives Rogers a significant advantage over the competition that has spectrum split between the lower and upper 700 MHz band."
Investing in this prime real estate builds on Rogers' multi-band 4G LTE spectrum strategy, which already uses both the AWS and 2600MHz spectrum bands. Rogers existing 4G LTE network has already been proven to deliver the fastest broadband wireless speeds in Canada. The new 700MHz spectrum means our customers' devices will now be served on the fastest LTE network in even more places in both urban and rural markets.
Rogers customers will be able to use their existing LTE devices as soon as the new spectrum is deployed, which will begin during 2014.
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high speed internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit rogers.com.
SOURCE: Rogers Communications Inc.
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