NHL and Hershey Canada to unveil newest, sweetest addition to the NHL lineup

Nick Kypreos to introduce the Hershey's Chocolate Stanley Cup

TORONTO, March 8 /CNW/ - NHL representatives and Stanley Cup(R) winner Nick Kypreos will join Hershey Canada Wednesday, March 10 at the home of the original Stanley Cup(R) trophy, the Hockey Hall of Fame, to announce a new multi-year partnership which makes Hershey Canada the Official Chocolate & Candy of the NHL in Canada.

The exclusive category partnership throughout Canada between Hershey Canada and NHL will bring together two things Canadians love - hockey and Hershey's chocolate and candy. This new and exciting partnership was the inspiration behind the newest and sweetest hockey icon - the Hershey's Chocolate Stanley Cup(R).

Standing nearly three feet tall, the Hershey's Chocolate Stanley Cup(R) is made of more than 150 lbs of Hershey's smooth, creamy milk chocolate and is a replica of the original Lord Stanley's Cup, the oldest trophy competed for by professional athletes in North America. Sports fans and VIPs will be in attendance for the unveiling of the Hershey Chocolate Stanley Cup(R) to be followed by photo opportunities and an autograph session.

    What:     Hershey Canada and the National Hockey League announce their
              new partnership with the introduction of the Hershey's
              Chocolate Stanley Cup(R), a replica of the most famous trophy
              in the sporting world - the Stanley Cup(R).

    Where:    Hockey Hall of Fame - Esso Theatre
              Brookfield Place Concourse
              30 Yonge Street, Toronto

    When:     Wednesday, March 10, 2010
              Media Registration                  10:30 a.m. - 11:00 a.m.
              Remarks                             11:00 a.m. - 11:15 a.m.
              Photo opp & Autograph Session       11:15 a.m. - 12:00 p.m.

    Who:      Brian Jennings, EVP, National Hockey League
              Matt Lindsay, Vice President and General Manager of Hershey
              Nick Kypreos, Stanley Cup(R) Winner

    Photo Opportunities:

              - Official unveiling of the Hershey's Chocolate Stanley Cup(R)
              - National Hockey League and Hershey Canada representatives
                announcing the partnership along with Nick Kypreos
              - Autograph session with Nick Kypreos

SOURCE Hershey Canada Inc.

For further information: For further information: Lauren Cosentino, Veritas Canada, (416) 482-0778/(416) 666-1895, cosentino@veritascanada.com; Kerry McGovern, National Hockey League, (212) 789-2172/(347) 853-6009, kmcgovern@nhl.com

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Hershey Canada Inc.

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