VAUGHAN, ON, June 18, 2020 /CNW/ - NextHome, a Canadian privately-owned real estate media company, has acquired and forged a strategic partnership with Homes Publishing Group (HPG), one of Ontario's leading providers of real estate media. This acquisition includes the following HPG publications: HOMES magazine, Condo Life, Active Life, RENO&DÉCOR, Ontario Design and BUILDING EXCELLENCE.
NextHome is an experienced company that is passionate about growth, innovation and sharing 'What's Next' in real estate media and offerings. By joining forces with the established brands and editorial clout that HPG offers, NextHome has strengthened their position as leading Canadian real estate media experts.
NextHome is one of the only Canadian media companies to strengthen its market position during the COVID-19 pandemic. By welcoming HPG to its portfolio of real estate products that includes NextHome.ca's current breadth of digital and content offerings – this partnership is well positioned to offer extraordinary additional value to its clients through its exclusive national print distribution network, and its searchable data-driven content and new listing website launching later this June.
"The timing for our clients could not be better," says NextHome CRO, Jacky Hill. "We're thrilled to be combining our wide array of print and digital products in order to deliver more value to our clients. With this merger, we will be expanding our distribution expertise, our massive content knowledge and influence – plus, we offer the best digital products in the real estate media business. It's the best of both our worlds for our clients and industry friends in Ontario."
While it's a new direction for both brands and their product offerings, this partnership will offer the following:
- A beautiful mash up of Ontario's two leading print publications.
- A combined distribution strategy which includes street, retail and targeted at-home delivery.
- The industry's award-winning real estate editors coming together to bring readers their client's stories, industry news and what's NEXT.
- Weekly email blasts and newsletter takeovers to reach an engaged consumer via NextHome and HPG's combined database. Plus, exclusive content, social media expertise, and a brand-new website that connects the consumer through relevant data, demographics, neighbourhood info and stats.
Celebrating 50 years in publishing, President and Publisher of HPG Michael Rosset says, "We are extremely proud of our 35-year legacy of service to the new home, renovation and design industries. We never compromised on product, people or service. By marshalling the resources of two successful and talent-rich media companies, we have an opportunity to further elevate our range of deliverables for readers and advertisers, agencies and associations. Our products and our people will continue to flourish by integrating with NextHome and their outstanding personnel, omnipresent distribution channels and digital expertise. It's truly the best of both worlds."
About NextHome: NextHome is the primary source of real estate advertising solutions in Canada whose products marry print and digital. Their in-depth knowledge of real estate and home décor audiences allows them to create an unparalleled new home and condo buying experience.
For more information on NextHome, please visit nexthome.ca/corporate
For further information: Media inquiries: Please contact Susan Legge at 416-471-9519 or [email protected]