Nexen Tire Wins Two IDEA Design Awards - N'FERA AU7 wins IDEA design award and is the first commercially available product from the tire industry to be announced a winner

- Future-oriented conceptual tire 'BREATHRE' is considered to have suggested a new paradigm for its air-purifying function

SEOUL, South Korea, July 24, 2017 /CNW/ -- Nexen Tire, a leading global tire manufacturer, announced that two of its products won the International Design Excellence Awards (IDEA). Sponsored by the Industrial Designers Society of America, IDEA is a premier international design competition, also known as the 'Academy Awards' of the designing industry. It is one of the most renowned design awards along with the 'Red Dot Design Award' and the 'IF Design Award' in Germany.

The winners of the IDEA 2017 are 'N'FERA AU7,' a commercially available tire product and 'BREATHRE', a future-oriented conceptual tire. 'N'FERA AU7' is the first commercialized product from the tire industry to have been selected as a winner.

Recently released in North America, 'N'FERA AU7' is an ultra-high performance (UHP) tire developed for high-ends sedans. 'N'FERA AU7' boasts in outstanding driving stability, handling and break performance at high speed and features reduced tire noise generated during driving.

'BREATHRE' is an air purifying concept tire designed to contribute to reducing the recent environmental problems such as air pollution and fine dust. With air purifying filters embedded within the tire, 'BREATHRE' filters polluted air and fine dust to re-discharge purified air back into the atmosphere. 'BREATHRE' was reviewed favorably for having suggested a new paradigm for the tire industry.

"Nexen Tire's product competitiveness was proven by the prestigious IDEA design awards received by Nexen Tire's commercialized and conceptual products," said Kyung Woo Cheon, Executive Vice President of R&D at Nexen Tire. "Nexen Tire will continue to lead the industry with differentiated product competitiveness, in addition to the innovative and active strategies."

Nexen Tire has been strengthening its design competitiveness, winning numerous awards this year including the 'Red Dot Design Award' from Germany, 'A Design Award' from Italy, 'Good Design Award,' 'Green Design Award' from America and 'European Design Award.'

About Nexen Tire

Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Zatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit


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SOURCE Nexen Tire

For further information: Edelman Korea, Alicia Kim, Phone: +82-2-2022-8253, Mobile: +82-10-9204-0915, Email:; Jiseok Jeon, Phone: +82-2-2022-8220, Mobile: +82-10-9800-1108, Email:; Seungok Choi, Phone: +82-2-2022-8246, Mobile: +82-10-4330-6647, Email:; Jane Kim, Phone: +82-2-2022-8212, Mobile: +82-10-4207-4278, Email:

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