Nexen Tire Adds Mud-Terrain Tire 'The Roadian MTX' to its Portfolio
Nov 20, 2017, 09:00 ET
- The Roadian MTX, featuring enhanced off-road performance, provides customers with options for customization with dual sidewalls
- Its patented block positions promise quieter driving on highways and a smoother transition from off-road to on-road
SEOUL, South Korea, Nov. 20, 2017 /CNW/ -- Nexen Tire, a leading global tire manufacturer, announced the launch of the Roadian MTX (Mud Terrain Xtreme), a versatile mud-terrain tire that is suitable for both on-and off-road driving. This tire has been enhanced to maximize load and towing capabilities without sacrificing any of the ruggedness or on-highway driving comfort that is expected from the Roadian line of tires.
The Roadian MTX offers distinctively designed "dual sidewalls," or two different sidewall designs for each tire: Machine and Beast. The two options offer customers the freedom to choose their look based on preference and vehicle type. The Machine features a more traditional profile while Beast has a more aggressive look with sidewall traction bars.
The tire is also equipped with patented noise canceling technology, which provides quiet performance on highway terrain. Off-road tires are often noisy on regular roads, including highways, but the MTX has been strategically designed to avoid repetitive tread block contact during the drive. The optimized block positions create a significant reduction in tire noise.
The Roadian MTX provides 3-ply carcass, or three layers of sidewall protection, specifically designed to give more stability and durability when hauling heavy loads. The tire also provides a rim protector bar for rims that are 20 inches and larger, which keeps the rims safe from curb rub and rock abrasion.
"We are extremely pleased to offer our latest addition to the Roadian line, especially given the increase of off-road enthusiasts, which is considered the largest-growing segment in the auto industry," said Kyle Roberts, Senior Director of Marketing at Nexen Tire North America. "Roadian MTX provides our customers with options for customization, as well as for enhanced off-road capabilities and quieter performance on highway."
Nexen Tire is planning to develop a total of 35 sizes for the Roadian MTX, which was initially showcased last October at the SEMA SHOW in Las Vegas. The Roadian MTX will be first launched in the U.S. in November, and will be sold in many other countries around the world from next year.
About Nexen Tire
Nexen Tire, established in 1942, is a global tire manufacturer headquartered in Yangsan, South Gyeongsang Province, and in Seoul, South Korea. Nexen Tire, one of the world's fastest growing tire manufacturers, works with 491 dealers based in 141 countries around the world (as of July 2015) and owns three manufacturing plants – two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. Another plant in Žatec, Czech Republic will be operational by 2018. Nexen Tire produces tires for passenger cars, SUVs, and light trucks with advanced technology and excellence in design. The company also focuses on producing UHP tires, which are based on advanced technologies. Nexen Tire supplies OE tires to global car makers in various countries around the world. In 2014, the company achieved a grand slam of the world's top 4 design awards for the first time amongst the various tire makers in the world. For more information, please visit http://www.nexentire.com.
SOURCE Nexen Tire
For further information: Edelman Korea, Alicia Kim, Phone: +82-2-2022-8253, Mobile: +82-10-9204-0915, Email: [email protected]; Jiseok Jeon, Phone: +82-2-2022-8220, Mobile: +82-10-9800-1108, Email: [email protected]; Jane Kim, Phone: +82-2-2022-8212, Mobile: +82-10-4207-4278, Email: [email protected]
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