Marketing and advertising expert joins powerhouse media solutions team
TORONTO, Aug. 27, 2018 /CNW/ - NewBase, an independent media solutions company managing a network of prestigious global media brands and providing next generation Trading Desk services, has appointed Lesley Conway as President effective immediately. An established media leader, and in sales and marketing, Lesley also joins the Company's Global Executive team. Her experience working with media giants and industry leaders will serve NewBase well as it moves into a new era of leadership. As President, she will oversee Canadian and Latin American operations, with offices in Toronto, Vancouver, Miami, Bogota and Sao Paulo. She will be charged with expanding the NewBase programmatic footprint across the Americas.
NewBase provides creative and innovate ways for advertisers to reach engaged audiences in priority markets throughout the world. Concentrating on advertisers and agencies who think local and act global, the Company uses its traditional and programmatic offerings to reach the right audience at scale, in a flexible, unbiased way. NewBase represents media powerhouses such as New York Times, Meredith, TRONC, CBS Television, Advance, Gannett, Guardian, Times of India, Elle and Le Monde. The Company's programmatic division is focused on transparent high touch service and an open tech stack acting for clients both domestically and abroad using the latest automation technology.
"I'm very excited to join an independent company supporting clients of all sizes who are moving into a programmatic-first world," says newly appointed President, Lesley Conway.
"NewBase's focus is on providing performance driven and cost-effective strategies – and in my new position, I hope to continue this work by not only working towards building on the success of NewBase, but also to strive for the success of each individual client."
"Lesley will be a major asset to the NewBase team and we look forward to seeing her in action in her new position as President," says Wayne St John, former President and Consultant to NewBase. "She has been an active member in the industry for many years and her leadership will help guide NewBase to progress and ensure we are preforming to the high standards to which we always aim."
NewBase (previously Publicitas International) operates in over 30 global markets and is known for its deep media knowledge and expertise across global markets with 120+ years in business. The Company provides expert and independent marketing and advertising services across all media channels and markets - domestic and international.
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