High Road takes on U.S. market with top talent and a roster of clients
TORONTO, Nov. 6, 2014 /CNW/ - High Road is ready to start spreading the news – its New York office is officially open and ready for business. In fact, High Road already has several U.S.-based accounts run out of the new office, overseen by recently appointed New York lead, Sean Stevenson. Stevenson comes to High Road with a strong entrepreneurial and brand-building background, with extensive expertise in the digital consumer space and a strong vision for growing the brand in the New York market.
It's been a year of growth and expansion for High Road, with new client wins on both sides of the border including Spotify, Stolichnaya Vodka, Palm Bay, Mike's Hard Lemonade, Okanagan Premium Cider, Rockstar+Vodka, EMC, Huawei Device USA, Ludia and BayBridge. These clients are exciting additions to High Road's strong roster of consumer brands including American Express Canada, Canada Goose, Boston Pizza, Universal Studios Home Entertainment, La Roche-Posay, Bauer, Disney Interactive, and The Weather Network, among others. Today's news is only the beginning of High Road's next chapter. Both High Road President, Sarah Spence and Stevenson have aggressive goals for growing the brand on both in the U.S. and in Canada.
"I joined High Road because of its fresh thinking and its creative engine," said Stevenson. "I've seen lots of agencies make the kinds of claims that High Road actually delivers on, and that really excites me. An agency with truly integrated deep digital, creative, social and PR capabilities is a rarity, and is something I predict will make some waves in the New York market."
The New York expansion announcement coincides with High Road's rebranding, including a new website, a new word mark and a new name. Dropping Communications from its name, the new High Road branding reflects the direction the company is headed.
"Along with dropping 'Communications', we have introduced a new internal brand credo that has become a company rallying cry: We Make It Personal. We are firm in our belief that we provide better client service, come up with more creative campaigns, create better media and influencer relationships and have a stronger internal culture if we make everything we do personal," said Spence.
Stevenson is an entrepreneur and business leader who started his own company, Zero to Sixty, which helped brands develop entertainment/ lifestyle partnerships around social media programs to drive sales while increasing knowledge of their core consumer for a wide range of CPG, durable goods and entertainment brands. Sean built the business to have an impressive client base, including EMI, Universal, MTV, Warner Brothers, Coca Cola, Revlon, Samsung, Sam Goldwyn, Oscilloscope, Happen Inc., Dr Pepper, Ben Sherman, John Varvatos, and Soho House. He successfully exited the business in 2011 before going to Edelman Digital where he led teams for Unilever, Staples and Phillips Van Heusen.
To learn more about High Road, visit www.highroad.com.
About High Road - We are High Road, the most agile and committed team of communicators on the planet. Living for killer ideas. Dying to deliver. It's what High Roaders do. While our head office is in the heart of Toronto, we have a results-obsessed team strategizing, creating and executing across North America in New York, Montreal, Vancouver, Los Angeles and Ottawa. High Roaders take stories and make them heard across platforms – we're talking social, digital, mobile, PR, events, experiential, paid – and we actually have some fun doing it. We're a proud member of the FleishmanHillard and Omnicom family, but walk, run and dance to our own beat. Here at High Road, #WeMakeItPersonal.
SOURCE: High Road
For further information: Raneal Engineer, High Road, 416-644-2263, [email protected]