New Yahoo!(R) Canada Homepage Helps Canadians Make the Web Their Own

Customizable apps let Canadians personalize their Web experience with the things that matter most to them; Apps also stay with you when you're mobile

TORONTO , Jan. 25 /CNW/ - Yahoo! Canada today announces the launch of a new homepage for Canadians that brings together the best of the Web with the best of Yahoo! in a single destination across both PC and mobile screens. With the new Yahoo! Canada homepage, Canadians can easily add apps - from Yahoo! or virtually any other site on the Web - and access them from their computer or mobile devices so their favourite content, services and experiences are always at their fingertips. The new Yahoo! Canada homepage will be available tomorrow, January 26 at www.yahoo.ca

"The Web is an indispensible part of Canadians' lives, it's where they socialize, stay in touch with family and friends, buy products and services and share their photos and memories," says Matt Idema , Yahoo! vice president and country manager, Canada . "Whether for their PC or mobile device, Yahoo! Canada is bringing greater simplicity and relevance to the way Canadians experience the Web. Our new homepage is designed to help Canadians stay on top of what is going on in their world, and around the world no matter where they are."

The new Yahoo! Canada homepage brings together the best tools and content from across the Web, combined with leading content and services from Yahoo! properties to give Canadians one place to access the people and things that matter most to them.

    
    Features of the new Yahoo! Canada homepage include:

    -  My Favourites - Canadians can easily choose from a dashboard of more
       than 57 apps to add directly to their personalized Yahoo! Canada
       homepage, including apps for different email providers (Yahoo! Mail,
       Gmail(R)), best of breed content sites (People.com, (R)
       Forbes.com, (R) BBC World News(R)), popular social networking sites
       (Facebook,(R) MySpace(R)), and dozens of others. These apps give
       Canadians the ability to preview, interact with, or navigate to their
       favourite sites from one easy check-in point.
    -  App Maker - Using technology developed by Yahoo!, Canadians can easily
       create their own apps on the fly by adding virtually any URL of their
       choice.
    -  Social Updates - Canadians can now share their current "status" with
       friends directly from the Yahoo! Canada homepage. They can get
       visibility into what their friends are doing across the Web, and
       integrate with leading social networks like Facebook and MySpace.
    -  News, For You - Hyper-local news and the ability to toggle the news
       module to the top of the page offer easier ways to access the news
       that matters most.
    -  PC to Mobile Sync - Canadians can continue their Yahoo! Canada
       experience on the go with a more seamless PC to mobile integration.
       New apps added to the Yahoo! Canada PC homepage can be easily added to
       the mobile homepage so Canadians' Yahoo! mobile experience mirrors
       their PC experience.
    

Advertisers and the new Yahoo! Canada homepage:

Hyundai(R) and Scotiabank are two of the inaugural advertisers on the new Yahoo! Canada homepage.

"Yahoo! Canada has been a strong partner for Hyundai and we look forward to leveraging the opportunity the new Yahoo! Canada homepage presents. The launch of Yahoo! Canada's new homepage coincides with the launch of the all-new 2010 Hyundai Tucson and we are excited to highlight the inspiring design and premium features of the Tucson on Yahoo! Canada and capitalize on the increased usage the new homepage will deliver," says Tatania Tucker, media director, Bensimon Byrne.

"Yahoo! Canada is a leading Canadian brand that has built a trusted following of Canadians. We felt there was a great opportunity to align the Scotiabank RSP campaign with the launch of the new Yahoo! Canada homepage that we feel sure will continue to deliver outstanding results for us and our clients," says Daryl Stansfield , digital account director, PHD Canada .

Games coverage at Yahoo.ca:

Yahoo! Canada's coverage of the upcoming Games will be featured front and centre on the new homepage. As part of a joint effort between Yahoo.com and Yahoo.ca, Canadians will have access to this coverage by one of the largest editorial teams reporting on the Games:

    
    -  Yahoo.ca will feature expert commentary from well-known Canadian
       athletes including Elvis Stojko (figure skating), Ken Daneyko
       (hockey), and Jennifer Jones (curling), who will bring a uniquely
       Canadian perspective to their coverage.
    -  Yahoo! Canada has expanded its sports editorial team at home to
       include former Globe and Mail staffers Steve McAllister and
       Ian Denomme.
    -  Yahoo!'s coverage of the Games via its mobile site, scheduled to
       launch on February 9, will enable fans on the go to keep up with the
       latest happenings, including medal counts, news and expert coverage,
       live results, athlete profiles and more.
    -  You'll also be able to follow Yahoo! Canada's Games coverage on
       Twitter at: http://twitter.com/YahooSportsCA/
    

More enhancements to the Yahoo! Canada homepage, including additional apps, will also be added in the coming months.

Yahoo! Canada will provide further insights about the new homepage for both consumers and advertisers at the SOLD OUT Advertising Week Speaker Series event entitled: Yahoo! Canada - Clicking With The Human Mind: Creating Online Experiences And Ads That Emotionally Engage Customers taking place on Monday, January 25 at 4:00pm - 6:00pm at the Royal Ontario Museum in Toronto . Didn't get a ticket? You can follow all the action on Twitter(R) at: http://twitter.com/YahooAdBuzzCA/

Also check out Yahoo! Canada on Facebook at: www.facebook.com/yahoocanada

About Yahoo! Canada

Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and http://qc.yahoo.ca. In Canada , Yahoo! sites were visited by more than 16 million Canadians in December, 2009 (comScore Media Metrix). In Canada , Yahoo! mobile sites were visited by more than 1 million unique mobile users in December, 2009 (Yahoo! Canada ). Yahoo! Canada is headquartered in Toronto , Ontario.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

For further information: Briana D'Archi/Gema Rayo, Environics Communications, [phone]/[phone], [email protected], [email protected]