New Waterloo Grapefruit Radler will be the taste of the summer

Brick Brewing Co. Limited

KITCHENER, ON, May 12, 2014 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced the launch of Waterloo Grapefruit Radler which blends real grapefruit juice and a finely crafted lager. "The combination of real grapefruit juice and beer, small-batch brewed in the German style, creates an extremely refreshing drink for the summer" said Russell Tabata, Chief Operating Officer, Brick Brewing. "Grapefruit is a natural combination with the citrus notes of beer and at 3.1% alcohol it's the perfect way to satisfy a summer thirst."

"Waterloo Grapefruit Radler is the only one of its kind that's craft-brewed in Ontario" offered Sean Dennis, Director of Marketing. "We're very excited to be the first Ontario craft brewery to satisfy people's thirst for this variety of beer."

"We are also offering another specialty craft beer this summer" continued Dennis. "Our Waterloo Small Batch Brews have become very popular in our home province. Every season we brew a unique craft beer or two and this summer we're pleased to share our Waterloo Kolsch with the people of Ontario. It's a refreshing pale ale that is light in both colour and body which makes it terrific for the summer season."

Available at both the LCBO and The Beer Store, Waterloo Grapefruit Radler can be found in 473-ml cans and Waterloo Kolsch in a mix pack with Waterloo Dark and Waterloo Pilsner - gold medal winner at the 2014 Ontario Brewing Awards.

"When we launched Waterloo Brewing Co. last year as our craft brewing division we wanted to share the German heritage of our hometown with the people of Ontario" offered George Croft, President and CEO. "Kitchener-Waterloo is the beer-loving heart of the country and we're so very proud to share that spirit with everyone this summer. Our seasonal specialty craft beers are great demonstrations of the artistry that goes into crafting truly outstanding and memorable beers. We hope people enjoy them as much as we do making them - and please enjoy them responsibly."

About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Waterloo Grapefruit Radler and Kolsch (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20140512_C7722_PHOTO_EN_40187.jpg

SOURCE: Brick Brewing Co. Limited

George Croft President and CEO at [phone]