New Tactics and Opportunities for Product Marketing

Increase Brand Visibility and Awareness to Drive Bottom Line Growth

TORONTO, Nov. 10, 2016 /CNW/ -Visibility and awareness are essential in driving bottom line growth. Buyers are engaging with sales reps much later in the buyer journey and have often already made the purchase decision prior to doing so. To stay competitive, product marketers have been tasked with creating more and more content to ensure that customers and potential customers have sufficient valuable and relevant content available to help them make that purchase decision.

While there has been a shift towards a content marketing model, only 38% of B2B marketers say their content marketing efforts are effective. The CNW whitepaper, Encouraging Awareness: New Tactics & Opportunities for Product Marketing, examines how using PR best practices can help inform and influence decisions throughout the buyer's journey with tactics such as:

1.       Producing content buyers want to consume and share
2.       Producing valuable content consistently
3.       Distribute content across channels to increase the visibility of your brand

The whitepaper also looks at the integral role of earned media in the sales cycle. With the rise of content marketing, it is important that earned media is not overlooked. In fact, earned media is viewed as a more trustworthy and credible source of information to prospects. 

Combining PR tactics with product marketing to create relevant and compelling content will ensure your brand stands out. To discover how to do this, download our whitepaper today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Encouraging Awareness: New Tactics & Opportunities for Product Marketing (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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