New Survey on School Safety Reveals Lack of Communication with Parents on Safety Measures

While Opinions Vary on Security Methods, Most Prefer that Children Attend Schools with Surveillance Cameras

VANCOUVER, June 19, 2013 /CNW/ - A new survey conducted by Ipsos Public Affairs and commissioned by Avigilon, a leader in high-definition (HD) and megapixel video surveillance solutions, revealed some startling findings about opinions on school safety and security in North America.

Survey Highlights:

  • Communication is key - While school safety is a real and growing concern, many believe that parents are not made aware of the security measures in place at their children's schools.  Fewer than one in six adults in the U.S. (16%) and only one in ten (11%) in Canada agree that these measures are clearly communicated.

  • Video surveillance is preferred - Majorities of those in U.S. (60%) and Canada (52%) say that they would prefer that their children or children of their loved ones go to a school with surveillance cameras over one without.

  • Keeping schools safe - For about four in ten adults on both sides of the border (37% in the U.S. and 41% in Canada), having the doors locked at all times is deemed as the most effective way to keep schools safe. Opinions diverge, however, when it comes to armed guards; three in ten U.S. adults see this as the most effective way of keeping schools safe compared to only one in ten (11%) Canadians.

  • North American security suggestions - In the U.S., other means volunteered by 1% of those polled as being most effective in terms of keeping schools safe include, gun control laws, metal detectors, employees carrying concealed weapons, religion in school, and other mentions. In Canada, other mentions volunteered by respondents include educating children (1%).

"The use of high-definition surveillance and access control in schools are key security measures," said Bryan Schmode, executive vice president of global sales at Avigilon. "With advanced technology, educators can help keep unwanted individuals off school property, address bullying, and ensure high enrollment while making budgets go further. We've seen success around the world when campuses adopt the Avigilon system. For example the University of Sydney saw a 25% year-over-year reduction in crime.

Other key findings regarding differing opinions in the US and Canada are:

  • Show schools the money - While majorities of adults in both countries say that schools are underfunded but that we need to make safety a priority, those in the U.S. are more likely to feel this way than are those in Canada (68% vs. 60%).  Likewise, U.S. adults are more likely to feel that current funding allocated to school safety is inadequate (52% vs. 42% of Canadians).

  • Concerns differ - Adults in the U.S. (54%) are more likely than those in Canada (40%) to say that they are more concerned about children's safety at school than they were a year ago.

NOTES TO EDITORS

These are some of the findings of an Ipsos poll conducted March 27 - March 28, 2013 in the U.S. and March 27- 29, 2013 in Canada. For the survey in the U.S., a national sample of 1,016 adults aged 18 and older from Ipsos' U.S. online panel were interviewed online. For the survey in Canada, a national sample of 1,084 adults aged 18 and older from Ipsos' Canadian online panel were interviewed online. Weighting was then employed to balance demographics and ensure that each sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe in each country. A survey with an unweighted probability sample of this size and  a 100% response rate would have an estimated margin of error of +/- 3 percentage points 19 times out of 20 of what the results would have been had the entire adult population in the United States/Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

About Avigilon
Avigilon (TSX:AVO) is defining the future of protection through innovative high-definition surveillance solutions. Delivering the world's best image quality, our industry-leading HD network video management software and megapixel cameras are reinventing surveillance. Information about Avigilon can be found at avigilon.com.


SOURCE: Avigilon Corporation

For further information:

Contact:
Angela St-Amour
Communications Manager
(604) 630-3410
angela.stamour@avigilon.com


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