New study shows high potential for EV Uptake in Toronto region, but few drivers know about purchase incentives

Government, Industry and NGOs must work together to address concerns identified among GTHA drivers

TORONTO, May 30, 2017 /CNW/ - A newly released study of almost 1,200 drivers in the Greater Toronto and Hamilton Area (GTHA) shows that a set of misconceptions prevent gasoline-powered car drivers from switching to electric vehicles (EVs). Commissioned by the non-profit Plug'n Drive, the first-of-its-kind study in Ontario shows that action from governments, industry and the NGO community is needed to better inform car drivers about EVs and their advantages.

"Ontario would benefit greatly from accelerated EV uptake – and our study shows how we can get it done," Plug'n Drive CEO Cara Clairman said. "We need action from government, industry and NGOs to dispel myths and better inform Ontario drivers about the benefits of EVs, including the existing purchase incentives. Our study found only 5 per cent of our gas car survey respondents were knowledgeable about Ontario's incentive program."

Funded by The Atmospheric Fund (TAF) and conducted by Toronto-based Research Now, the survey interviewed 1,000 gas car owners and 192 EV owners in the GTHA. Drivers listed unaffordable prices (31 per cent) as the top barrier for not switching to EVs.

"As our TransformTO plan shows, electrifying transportation with renewable energy is key to achieving low-carbon cities," TAF CEO Julia Langer added. "All stakeholders must take action for widespread EV uptake, including the creation of an EV charging station network, peer-to-peer promotion, and community-based EV sharing."

Please click here for the full media release, media backgrounder and the survey report.

SOURCE The Atmospheric Fund

For further information: For more information or to arrange an interview, please contact: Tim Ehlich, TAF Communications Manager, 647-468-3641 (cell) or


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