New study shows Canadians fed up with baked-on spills and splatters, lengthy
cook times

Quicker, cleaner, safer cooking now an option with Samsung freestanding, induction range

MISSISSAUGA, ON, Nov. 10 /CNW/ - When cooking on their stovetops, four out of five (83 per cent) Canadians say they deal with hard-to-clean spills and splatters and two out of three have frustration with the amount of time it takes to perform simple tasks, like boiling water. Furthermore, more than half (54 per cent) of those surveyed would prefer to cook with gas, but concerns about safety and/or installation costs are factors which prevent them from doing so, according to a recent Leger Marketing survey commissioned by Samsung Electronics Canada.

In response to increased consumer demand for a cleaner, quicker and safer stovetop cooking alternative, Samsung has launched the FTQ307 Induction Range - the first national brand, freestanding range to feature an induction cooktop. Revolutionizing the way Canadians prepare food, this range features a full induction cooktop, triple convection oven and warming drawer, all at the same price as some stand-alone induction cooktops.

"Our induction range provides consumers with a new choice for safe, fast and efficient cooking at an exceptional value," said Warner Doell, director of sales & marketing, Home Appliance Division, Samsung Electronics Canada. "This new range will help further establish Samsung's role as a leader in the home appliance market because it combines technology, innovation and value - three important pillars behind all Samsung products. The FTQ307 Induction Range is one of the smartest and most accurate ranges to enter the Canadian market."

"Now you can cook like a professional chef in the comfort of your own home," said Massimo Capra, celebrity chef and restaurateur. "Samsung's induction range offers all the benefits of cooking with gas, without actually cooking with gas - making it easier than ever to produce food that looks good and tastes great."

Growing in popularity in Canada, induction cooking uses electromagnetic energy to heat only the cookware, allowing food to cook quickly. When developing its induction range, Samsung designers focused on six key areas:

    
    -   Fast and Efficient Cooking - Through its rapid heating feature,
        Samsung's four-element induction range can reduce cooking time
        compared to conventional cooktops. An innovative three-fan true
        convection system in the 5.9 cu. ft. oven cooks food more evenly,
        making it ideal for baking and broiling. A 1.4 cu. ft. warming drawer
        offers three levels of heat for perfectly-timed meals.

    -   Energy Efficiency - Induction cooktops transfer energy from the
        cooktop to the saucepan far more efficiently than any other cooktop
        technology. With 90 per cent energy transfer - compared to 75 per
        cent for radiant electric and 65 per cent for gas ranges - induction
        technology significantly reduces the amount of radiant heat loss from
        the pan to the surrounding area.

    -   Easy and Precise Controls - Samsung's SelecTouch control system
        allows for easy and precise control of the cooking power, just like a
        gas range. The easy-to-use and stylish touch-slide control panel
        allows home cooks to simply choose the appropriate power level with
        the glide of a finger.

    -   Cool to the Touch - Induction heat is transmitted directly to the pan
        and nowhere else - the rest of the cooktop surface remains cool to
        the touch. Samsung's induction range will not activate unless a pan
        at least five inches in diameter is placed on the cooktop. It will
        also switch off if no cookware is placed on it within 30 seconds,
        offering further peace of mind.

    -   Fast and Easy Cleaning - The cooler cooking surface helps prevent
        spills and overflows from caking up, making them easy to clean off
        the flat and smooth cooking surface. The oven offers self clean and
        20-minute SteamQuick cycles.

    -   Incredible Value - With a suggested retail price of just $2899.99,
        Samsung offers a complete induction range with triple convection oven
        and a warming drawer at the same price as some stand-alone induction
        cooktops.
    

Samsung's FTQ307 Induction Range is available now at major retailers for an MSRP of $2899.99.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1998 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada, Stars on Ice, Toronto Football Club and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

SOURCE Samsung Electronics Canada Inc.

For further information: For further information: Brock Penner, APEX Public Relations Inc., (416) 924-4442 ext. 226, bpenner@apexpr.com

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Samsung Electronics Canada Inc.

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