New report names OpenText as a Leader in Digital Asset Management for Customer Experience

Independent Research Firm Cites OpenText's Significant Upgrades, Robust Client Case Studies and Investment in Cloud

WATERLOO, Ontario, Aug. 17, 2016 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced that analyst firm Forrester Research, Inc. (NASDAQ: FORR) has named OpenText a leader in Digital Asset Management (DAM) for Customer Experience in its new report. The report, "The Forrester Wave™: Digital Asset Management for Customer Experience, Q3 2016," named OpenText Media Management a leader and OpenText MediaBin a strong performer. OpenText Media Management received the highest score for 'Current Offering' and 'Strategy' in the evaluation, and both OpenText Media Management and OpenText MediaBin tied for the highest score in 'Market Presence.'

Forrester's report looks comprehensively at the Digital Asset Management market, identifying the most significant software providers. The report states that OpenText Media Management's capabilities complement strengths around metadata, taxonomy and business process workflow... "OpenText Media Management is best for organizations looking to deploy a robust DAM solution across the enterprise." The report also cites OpenText MediaBin's strengths in video, search, metadata/taxonomy and workflow. According to the report "Along with…Media Management, MediaBin has some of the most robust enterprise customer references in this evaluation, including one client that manages 1.2 billion assets in the system."

"In today's digital and customer-centric world, managing digital media is a critically important part of delivering the compelling, personal and omni-channel experiences that customers demand," said Adam Howatson, Chief Marketing Officer for OpenText. "We are proud to be recognized as a leader, which we believe validates our product strategy and company vision as we continue to provide customers with the tools they need to tackle some of the biggest challenges in digital transformation."

As part of the OpenText Experience Suite, OpenText Media Management and OpenText MediaBin allow organizations to improve customer experiences through the efficient management and use of digital media assets. Customer-centric organizations use both OpenText Media Management and OpenText MediaBin to create highly personalized and interactive on-line experiences for customers. The OpenText Experience Suite offers a ready-made application stack to support Customer Experience Management. OpenText Media Management and OpenText MediaBin provide core infrastructure to manage digital assets and provision the Experience Suite.

The Forrester Wave uses a combination of data sources to assess the strengths and weaknesses of each solution, including vendor surveys, product demos and customer reference calls. Forrester uses primary research to develop a list of vendors that meet its criteria to be evaluated in this market and narrow the final list based on: 1) product fit; 2) customer success; and 3) Forrester client demand. Forrester then scores the vendors based on a clearly defined scale, with the weightings intended to "serve only as a starting point and encourage readers to adapt the weightings to fit their individual needs through [an] Excel-based tool."

Download The Forrester Wave™: Digital Asset Management for Customer Experience, Q3 2016 for more details.

About OpenText
OpenText enables the digital world, creating a better way for organizations to work with information, on premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTC) visit

Connect with us:
OpenText CEO Mark Barrenechea's blog
Twitter | LinkedIn | Facebook

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright ©2016 Open Text. OpenText is a trademark or registered trademark of Open Text. The list of trademarks is not exhaustive of other trademarks. Registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text. All rights reserved. For more information, visit:

Logo -


For further information: Tim Brook, OpenText, +44 118 984 8022,, or Sonya Mehan, Investor Relations, OpenText, 519-888-7111 x2446,, or Dave Ladetto, Weber Shandwick, 1 617-520-7042,

Organization Profile


More on this organization

Forrester Research, Inc.

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890