Independent Research Firm Cites OpenText for Bringing the Enterprise Communication Hub to the Forefront
WATERLOO, Ontario, June 21, 2016 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced that analyst firm Forrester Research, Inc. (Nasdaq: FORR) has named OpenText a leader in Customer Communications Management (CCM) in its new report. The report, "The Forrester Wave™: Customer Communications Management, Q2 2016," finds that by managing all communications in a single suite, "OpenText brings the enterprise communication hub to the forefront."
Forrester's report assesses the state of the customer communications market and how vendors stack up against each other. The report states that the customer communications management product landscape includes enterprise-level, full-corporate solutions that can potentially support the unique requirements of all three CCM segments: interactive, on-demand, and structured output. According to the report, "This is the strongest arsenal of WCM, DAM, and CCM in the market. Strong enterprise partnerships, particularly with Oracle and SAP, continue. OpenText has an evolving set of preconfigured solutions for contracts, human resource (HR) onboarding, wealth management, technical documentation, and campaign fulfilment."
"We believe being named a leader in Forrester's CCM Wave Report further validates that OpenText Release 16 Communications Center is on target with industry needs," said Adam Howatson, Chief Marketing Officer for OpenText. "OpenText is leading the trend toward delivering an enterprise communications hub that more effectively manages all communications, both externally to customers and partners as well as internally to employees. Our integration within the OpenText EIM strategy and partner alliances provide us with the strongest position in the market to play the central role in transforming all enterprise content regardless of where it resides. OpenText continues to help our customers digitally transform to succeed in today's world."
Forrester Wave evaluations are driven by analysis of data collected from the marketplace and the experience of the firm's analysts. The Forrester Wave uses a combination of data sources to assess the strengths and weaknesses of each solution including vendor surveys, product demos and customer reference calls. The independent research firm uses primary research to develop a list of vendors that meet its criteria to be evaluated in this market and narrow the final list based on: 1) product fit; 2) customer success; and 3) Forrester client demand. The Forrester Wave offers clients a detailed analysis of vendors' products and services based on transparent criteria and an Excel spreadsheet that allows them to easily compare products to create custom vendor shortlists that best meet their specific needs.
As part of the OpenText Experience Suite, OpenText Communications Center helps improve customer experience through the automation of customer communications. Both business-to-business (B2B) and business-to-consumer (B2C) organizations use OpenText CCM to create, produce, and distribute essential business communications that are highly personalized and interactive. Personalized documents are created through rules-based dynamic assembly and presented to customers, partners, and suppliers in multiple formats across multiple channels to drive business impact. From one-to-one contact to the high volume, mass production of documents, OpenText's Communications Center helps simplify and automate document-related business processes to improve business performance and efficiency.
OpenText Experience Suite and Communications Center are part of the OpenText EIM strategy, enabling organizations to discover and manage information to spur growth and innovation and decrease time to competitive advantage. The platform consists of comprehensive and integrated product solutions including Content Cloud, Process Cloud, Experience Cloud, Analytics Cloud and Business Network.
Download The Forrester Wave™: Customer Communications Management, Q2 2016 for more details.
OpenText enables the digital world, creating a better way for organizations to work with information, on premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTC) visit opentext.com.
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