Canadian Automotive Customers Identify Price as Top Factor When Buying a Car
TORONTO, Dec. 18, 2018 /CNW/ -- Freckle IoT, the global leader in multi-touch offline attribution, announces a new quarterly footfall report – Path to Purchase: Automotive – with key insights on the behavior of automotive customers and top dealerships across the Canadian market in the third quarter of 2018.
The Path to Purchase: Automotive Footfall Report from Freckle shows that consumers begin shopping for a new vehicle 3 months in advance of purchase; visit 3-4 dealerships during the sales cycle, depend on several media channels in researching their new car and identify price as a top factor for purchase.
The data in this report is the result of monitoring over 3,000 auto dealerships in Canada spanning major automotive manufacturers. Freckle leveraged its proprietary dwell logic and deduplication tools to remove employees, couriers, and unconfirmed visitors to provide an unbiased and reputable scoring of all visits.
The study also includes data from Freckle's consumer consent management application Killi. With over 8,000 surveys sent to customers in a 30-day period, automotive customers identified shopping preferences within the Canadian market.
Killi users' top preferences can help automotive brands better market to key consumer segments. The results indicate that automotive brands should depend on a multi-media approach to advertising with only 40% being influenced by online advertising and only 30% depending on manufacturer's websites to research their next car.
"We partner with some of the biggest global automotive brands because of our ability to bring together our robust and proprietary measurement tools with our premium first-party data solution of Killi," said Neil Sweeney, Founder and CEO, Freckle IoT and Killi. "Our data clearly illustrates that consumers want to connect with brands both online and offline and we are well positioned to help brands build better relationships with their target audience."
The Path to Purchase: Automotive Footfall Report – Canada Q3 2018 identified the leading times for consumer visits to dealerships and the maximum distance a consumer will travel when in the market for a new vehicle. "Because we are an agnostic measurement and data partner to our customers, we can provide confidence that the monthly data we deliver will be actionable and help drive stronger ROI in this highly competitive automotive market," Anthony Tsigourakas, SVP Sales, Freckle IoT.
To view the report from Freckle IoT and Killi click here.
About Freckle IoT
Freckle IoT is the global leader in multi-touch, offline attribution. Our proprietary cross-device solution supports all media verticals, including mobile, desktop, social, radio, search, TV and out of home. Using opted-in, first-party data, Freckle IoT helps brands measure the effectiveness of their advertising by independently matching media spend to in-store visits while remaining media agnostic.
Killi is a consent management mobile application developed by Freckle IoT that allows consumers to control their identity. With Killi, consumers can opt-in and select specific pieces of personal information that they would like to share with companies in exchange for money. Freckle's multi-channel offline attribution platform is now powered by the people of Killi, making it the most compliant, highest fidelity data source in the industry. Download KIlli for iOS or Android here.
Jenny C. Fahlbush
SOURCE Freckle IoT