New PR Approaches for Outbound Communications Strategies

TORONTO, Nov. 23, 2015 /CNW/ - With a constantly evolving communications environment, PR practitioners must take advantage of new communication channels and strategies to get their clients' stories into the marketplace. It seems that every other day, there is a new approach for how to leverage public relations for your client.

A recent whitepaper published by CNW, New PR Approaches for Outbound Communications Strategies, discusses how public relations can become even more effective to ensure clients' messages are received by relevant audiences. It explores how an effective content marketing plan will attract and retain customers by consistently creating and distributing valuable content.

The article also shares insights into small changes you can make to the development and execution of your clients' communications strategies to better achieve their goals.

The paper examines how to generate new content ideas, as well as how to utilize new distribution channels to drive demand. With easy-to-implement tips, which will help you improve the reach and performance of your news releases, this article ensures that you are maximizing your potential and utilizing the latest PR approaches for outbound communications strategies.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "Leveraging traditional channels and social media to communicate with a known and established audience is fine … if your goal is to maintain your market presence. But in order to grow, you need to spread your message beyond your existing footprint and attract new audiences to convert into new customers. (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "You can improve the reach and performance of your news release with these 3 easy tips (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890