TORONTO, Sept. 8, 2015 /CNW/ - The Kit, a leading Canadian beauty and style authority, today launches Toronto's first pop-up magazine, The Kit Compact. The inaugural 44-page magazine will be hand distributed by The Kit Compact brand ambassadors throughout the city from September 8 to 11 and can be found in core commuter hubs and select shopping centres.
"Fashion media brands around the world have introduced pop-up magazines with great success, and we wanted to bring that popular concept to Canadians," says Laura deCarufel, editor-in-chief of The Kit. "The Kit Compact offers the best of Toronto style and beauty. Our team will be scouting local shops, test-driving style and beauty essentials and dissecting trends so our readers can plug into the best of the city — all in one place."
The Kit Compact targets Toronto-based fashion-minded millennial women, ages 25 to 35, and focuses primarily on locally driven content, including features on inspiring women, fashion market pieces, trends, personal essays and photo shoots. The magazine is free and 50,000 copies will be distributed monthly across Toronto. The Kit Compact will be handed out by brand ambassadors, dressed by wardrobe partner Forever 21.
The new magazine will be available at:
- TTC stations (Bloor, Eglinton, Dundas West, Broadview and College)
- Various street locations (Yonge & Dundas, Front & York, Front & Yonge, Bloor & Bay, and Queen & Portland)
- Guest Services at Toronto Eaton Centre, Sherway Gardens, Fairview Mall, and Markville Shopping Centre (while quantities last)
- Online - thekit.ca/compact
"As a beauty and fashion media brand of five years, we are continuing to grow and innovate so our content and platforms stay relevant. We're always looking for unique ways to introduce our brand to new audiences," says Giorgina Bigioni, publisher of The Kit. "2015 is an exciting year with the unveiling of a new logo and brand colours, the introduction of a new platform, The Kit Compact, and the coming launch of The Kit South Asian. We're also planning for national roll-out of The Kit Compact for 2016."
Advertisers in the launch issue of The Kit Compact include Calvin Klein, Stuart Weitzman, Elizabeth Arden, Andrews, Swatch, CoverGirl, Benefit, Sephora, Clairol, Sally Hansen, and Estee Lauder.
ABOUT THE KIT (www.thekit.ca)
The Kit is a modern media brand that uses the power of digital, print and social to tell rich and engaging multi-platform stories. The Kit connects with readers by offering compelling beauty and fashion content, breaking news, trends and talking points.
The Kit includes a weekly paper feature in select copies of the Toronto Star, Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal and Vancouver Sun, an integrated website (thekit.ca) and three weekly e-newsletters. The Kit publishes French- and Chinese-language paper editions once per month. The Kit South Asian, a guide to the best beauty and fashion from a South Asian perspective, will launch in September 2015, in Toronto and Vancouver. The Kit Compact, a beauty and fashion pop-up magazine, is distributed in core commuter hubs across Toronto.
The Kit is a division of Toronto Star Newspapers Limited, and part of the Star Media Group.
ABOUT STAR MEDIA GROUP
Star Media Group is a leading portfolio of media businesses, centered around the Toronto Star, Canada's largest daily print newspaper, and thestar.com, one of the most-visited newspaper websites in Canada. Star Media Group also includes the Metro free daily newspapers in Toronto, Ottawa, Vancouver, Calgary, Edmonton, Halifax and Winnipeg, as well as an interest in Sing Tao Daily, the largest Chinese-language daily newspaper in Canada. In addition, Star Media Group includes eyeReturn Marketing, a leading developer and provider of online advertising services, and Torstar's interests in Olive Media, a leading Canadian premium online advertising network, and Workopolis, a leading digital recruitment business. Star Media Group also includes toronto.com, Torstar Syndication Services and The Kit. Star Media Group is a division of Toronto Star Newspapers Limited, which is a subsidiary of Torstar Corporation.
SOURCE THE KIT
Image with caption: "The September issue of The Kit's new pop-up magazine, The Kit Compact, hits Toronto streets today. (CNW Group/THE KIT)". Image available at: http://photos.newswire.ca/images/download/20150908_C4757_PHOTO_EN_491486.jpg
Image with caption: "The Kit Compact logo (CNW Group/THE KIT)". Image available at: http://photos.newswire.ca/images/download/20150908_C4757_PHOTO_EN_491483.jpg