New Poll Results Show Canadian Moms Want To Have Fun AND Serve A Wholesome
Breakfast In the Morning

New Quaker® Strawberry and Vanilla Instant Oatmeal delivers fun and nutrition

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MISSISSAUGA, ON, Oct. 14 /CNW/ - According to a survey commissioned by PepsiCo Foods Canada's Quaker brand, a resounding 99 per cent of Canadian moms said it's important to serve a wholesome breakfast to their children each morning. Ninety-five per cent also say that they consider hot cereals, like oatmeal, to be a nutritious breakfast choice for their family.

The study, sponsored by the new Quaker Strawberry and Vanilla Instant Oatmeal also found that three quarters (75 per cent) of Canadian moms consider breakfast to be the most important meal of the day. Important as it might be, two thirds (66 per cent) of Canadian moms also report that they wish breakfast were fun at their house.

This nation-wide poll was conducted by Angus Reid Public Opinion on behalf of PepsiCo Foods Canada's Quaker brand to provide insights into the attitudes and behaviours of Canadian moms at breakfast time.

"This survey confirmed what the Quaker brand already believes - that a positive start to the day begins with a wholesome breakfast and that oatmeal is a nutritious choice," says Kathryn Matheson, Vice President, Marketing Quaker and PepsiCo Foods Innovation at PepsiCo Foods Canada. "Hot cereals like Quaker Strawberry and Vanilla Instant Oatmeal appeal to moms who are looking to serve a nutritious choice that at the same time provides the fun factor that we know moms also want, by offering two flavours that even the most picky eaters will enjoy."

As part of the new Quaker Strawberry and Vanilla Instant Oatmeal campaign, the brand is increasing the fun factor in the morning with a Gleeful Mornings contest with Canwest and Fox Home Entertainment that is linked to the hit TV show Glee. The contest, open now to November 3, 2010, gives consumers a chance to win a trip for four to FOX Studios in California to visit the Glee set. To enter, Canadians must submit pictures or videos online showing how they/or their families have fun in the mornings. The entry with the most votes, after a public vote, is eligible to win the prize.  See official contest rules posted on www.gleefulmornings.com for complete details.

Other Survey Results:

Empty bowls equal happy moms

• 94 per cent of Canadian moms say that empty breakfast bowls make them happy to know their children ate all their breakfast.
• 40 per cent already serve their kids hot cereal or oatmeal once or twice per week or more.

Moms just want to have fun

• 81 per cent of Quebec moms said they wished mornings could be fun, which is the highest in Canada.
• 40 per cent of Canadian moms described a typical breakfast at home as "quiet."

Picky eaters? Moms say their kids are picky, but healthy eaters too

• 61 per cent of moms consider their children to be picky eaters.
• 48 per cent hide or disguise wholesome items to trick their children into eating well.
• 62 per cent say their children eat wholesome foods without a fuss.
• Only 25 per cent say they need to use rewards to convince their children to eat food that is good for them.

Quaker Strawberry and Vanilla Instant Oatmeal launched in summer 2010, and is made with real strawberries and vanilla - a combination that the whole family can enjoy. It's made with 2 grams of soluble oat fibre, 100 per cent Whole Grain oats and is ready in 60 seconds. Quaker Strawberry and Vanilla Instant Oatmeal is available in grocery aisles across Canada at a suggested retail price of $2.99-3.99.

Poll Methodology

From September 13th to September 14th, 2010, Angus Reid Public Opinion conducted an online survey among 1,004 randomly selected Canadian mothers who have children under the age of 12 and are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%. The results have been statistically weighted by region to ensure a representative sample. Discrepancies in or between totals are due to rounding.

Download the Backgrounder here

About the Quaker brand in Canada

The Quaker brand provides the whole grain goodness of oats in a power-packed line of popular products from oatmeal to cereals and snack bars, including Quaker Instant Oatmeal, Quick Quaker Oats, Quaker Oatmeal Squares™ Cereal and Quaker Granola Bars. For more information, visit www.quakeroats.ca or the Quaker Facebook page at http://www.facebook.com/quakercanada?ref=ts. Quaker is one of PepsiCo Canada's flagship brands. 

About PepsiCo Canada

PepsiCo Canada is organized into two business units.  PepsiCo Foods Canada includes the Frito Lay Canada and Quaker businesses.  PepsiCo Beverages Canada includes the Pepsi, Gatorade and Tropicana businesses.  For more information, please visit www.pepsico.ca.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

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For further information:

or to arrange an interview please contact: Karen Krugel, Anthony C. Tiburzi, PraxisPR, 905-949-8255 ext. 233, 227, [email protected] / [email protected]