OurBC campaign by labour unions to include Facebook and YouTube engagement
VANCOUVER, April 4, 2013 /CNW/ - "Twelve years is too long for the BC Liberals!" proclaims a light-hearted television ad released today by Moving Forward for Real Change in 2013, a coalition of private and public sector unions in British Columbia.
Spokesperson Cindy Oliver, who is also President of the Federation of Post-Secondary Educators, stressed that much has changed in the past 12 years.
"The last year alone has shown a provincial government that is out of ideas, out of touch with the needs of British Columbians; it's time for change in Victoria," said Oliver. "We wanted to have some fun with just how long it has been, and to engage citizens to vote with this light-hearted approach."
Oliver explains that while the ads are humorous, British Columbians have many serious reasons to get to the polls and vote for change. "Whether its tuition fee hikes, cuts to health care services, MSP premium increases, skyrocketing log exports or burying BC Hydro in debt, the BC Liberal government has shown - for too many years - it won't do what's right for BC families."
"In the last election, only 1 in 2 eligible voters actually cast a ballot," added Oliver. "Our hope is that our ads play a role in increasing that turnout significantly."
Moving Forward for Real Change in 2013 includes support from the Federation of Post-Secondary Educators, the United Steelworkers, the Hospital Employees' Union, the United Food and Commercial Workers Canada (Local 1518), CUPE BC and the BCIT Faculty and Staff Association.
Video with caption: "Video: 12 Years is Too Long for the BC Liberals". Video available at: http://www.youtube.com/watch?v=Ibw50GKLz70
SOURCE: Moving Forward for Real Change in 2013
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