New Organic Juice Facility in Mississauga Equipped with New-to-Canada Technology

MISSISSAUGA, ON, July 7, 2017 /CNW/ - Canada's food and beverage processing industry is an important driver of economic growth in Canada. The Government of Canada continues to support the innovation and competitiveness of the food and beverage sector, so that it can create better job opportunities for Canadians and add value to our agricultural sector. 

Minister of Innovation, Science and Economic Development and Member of Parliament for Mississauga–Malton, Navdeep Bains and the Minister of Agriculture and Agri-Food, Lawrence MacAulay, announced today an investment of up to $6.3 million to the Greenhouse Juice Company to invest in new-to-Canada, cold pasteurization technologies to help increase the shelf life of its organic juices, while maintaining the nutrition and freshness of its products.

This investment enables Greenhouse Juice to expand into their new Mississauga facility, generating hundreds of job opportunities in the region. With the facility expansion and the adoption of the cold-pasteurization technology, Greenhouse Juice will purchase significantly more Canadian-grown fruits and vegetables, and produce juice for both Canadian and international markets.


"The expansion here in Mississauga is great news for Ontario, and our Government is committed to making investments in innovative businesses that help create jobs and grow the economy. This technology represents a new way forward in Canadian food processing that will help bring fresh, high quality products to consumers and new jobs to Mississauga." 
-       Navdeep Bains, Minister of Innovation, Science and Economic Development and Member of Parliament for Mississauga–Malton

"Our food and beverage processing industry must stay on the cutting edge through investments in innovation, to succeed in today's marketplace. Investments such as this one will help grow Canadian agri-businesses and expand their markets, while strengthening the middle class."
-       Lawrence MacAulay, Minister of Agriculture and Agri-Food

"As a young company on an ambitious mission—to offer widespread, sustainable access to plant-based nutrition of the highest quality—we at Greenhouse could not be more grateful for this opportunity bestowed by Minister MacAulay, the Ministry of Agriculture, and the Government of Canada. The AgriInnovation Program is making it possible for us to integrate innovative technologies from Canada and around the world to create a novel process that will allow us to grow without in any way compromising the quality or sustainability of our products. In so doing we will create hundreds of new jobs; increase the amount of organic, local produce we purchase by 10 fold over the next four years; and follow through on our mission of contributing to a healthier nation."
-       Anthony Green, Co-founder and CEO, Greenhouse Juice Co.       

Quick facts

  • The food and beverage processing industry is the largest manufacturing employer in Canada, providing jobs to 250,000 Canadians. It is also the largest buyer of Canadian agriculture production.
  • Greenhouse Juice Company specializes in manufacturing and selling organic and cold-pressed juice.
  • This repayable investment is being made through the Growing Forward 2 AgriInnovation Program, a five-year, up to $698 million initiative.

Additional links

Growing Forward 2 – Agriculture and Agri-food Canada
AgriInnovation – Agriculture and Agri-food Canada
Greenhouse Juice

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SOURCE Agriculture and Agri-Food Canada

For further information: Guy Gallant, Director of Communications, Office of the Honourable Lawrence MacAulay, 613-773-1059; Media Relations, Agriculture and Agri-Food Canada, Ottawa, Ontario, 613-773-7972, 1-866-345-7972; Anthony Green, Co-founder, Greenhouse Juice Co., 416.624.3840


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