LOS ANGELES, CA, June 16, 2016 /CNW Telbec/ - Passenger Inc., a global technology firm that provides companies with a 360-degree view of their customers, announced today that Leger, the largest Canadian-owned market research and polling firm, became a strategic partner to provide online community solutions to its clients.
As a strategic partner, Leger has expanded its offerings to include Passenger's FUEL CYCLE community platform that helps brands engage ongoing conversation with customers and take the pulse of consumer attitudes, behaviors and trends.
"The Passenger FUEL CYCLE platform is the new generation of Online Community platform using quantitative, qualitative and social listening solutions providing real time reliable information and market research insights to companies" said Jean-Marc Léger, CEO of Leger. "Passenger's FUEL CYCLE platform is a great fit not only for our clients, as they seek to stay in closer touch with their customer bases, but also for any Canadian company who wishes to engage with a community. We look forward to a long and mutually beneficial relationship with Passenger."
"As a leader in market research and public opinion in Canada, Leger is known for its deep experience in delivering accurate data and smarter insights to their clients" said Bahram Nour-Omid, Chairman of the Board, Passenger. "Passenger's FUEL CYCLE platform dovetails into Leger's offerings, broadening the scope of information Leger's clients can receive. We're confident that Leger's clientele will gain valuable insight from our branded community offerings, powered by our FUEL CYCLE technology."
Leger is the largest Canadian owned marketing research and polling firm, with 400 employees in seven offices in Canada and the US. Leger also owns legerweb.com, Canada's largest web panel with over 400,000 members, and Leger Metrics, a North American leader in measuring real time customer experience. Visit leger360.com for more information.
Passenger helps companies engage with customers so they can make better decisions and grow revenue. With Passenger's FUEL CYCLE online community platform, the world's leading brands can engage with current and future customers and stakeholders to drive insights, innovation, and advocacy via a private online community. Passenger has built a client base of over 100 brands such as Victoria's Secret, MasterCard, Hertz, Mercedes-Benz, Fox, and Ralph Lauren. Visit www.passengerinc.com for more information.
FUEL CYCLE, by Passenger, is a SaaS-based software solution that combines market-leading social networking, collaboration, media, research, advocacy, and analytics features into a single intuitive interface.
SOURCE Leger, The Research Intelligence Group