New Managers at Borgward: New Director for Design Team

David Napoléon Genot, new Executive Design Director of Europe

STUTTGART, Germany, Aug. 23, 2016 /CNW/ - Borgward Group AG is continuing to strengthen its team of experts in Germany. The company has already announced that it will be the first German automaker to create a Board of Management position for Design. Effective January 1, 2017, this position will be filled by the renowned designer Anders Warming. With immediate effect, David Napoléon Genot (37), who holds an advanced degree in design, will join the international design team in Renningen near the company's headquarters in Stuttgart. Here at the heart of Borgward design, Genot, a native of Belgium, will serve as the Executive Design Director of Europe. Working together with the development teams, he will play a major role in the process of designing future vehicle generations and families. David Napoléon Genot studied design at Pforzheim University of Applied Sciences and subsequently gathered a rich store of experience in the design studios of Audi, Renault, SEAT, and Hyundai as an Exterior Designer, Senior Automotive Designer, and Creative Manager Design. His work focused on concept and series-produced vehicles such as the Pro-Cee'd 2010, the KIA Sportage 2015, and the KIA "GT" Concept 2011.

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He is especially fascinated by the innovative thinking at Borgward and by the associated opportunities to translate the spirit of the company's visionary and pioneering founder Carl F. W. Borgward into present-day terms. David Napoléon Genot is convinced that this young company with a rich tradition will be successful. "The entire automotive industry is currently being thoroughly transformed," he says. "That's why I think this is the ideal point in time to work together with an expert team to reestablish Borgward vehicle design at the cutting edge of the global automotive industry."


For further information: Borgward Group AG, Kriegsbergstrasse 11, 70174 Stuttgart, Germany, Marco Dalan, Head of Global Communications, Telephone +49-711-365-10-1041, e-mail,

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