New look, new vibe awaits Montrealers at the Festival Grand Prix sur Crescent

MONTRÉAL, June 1, 2017 /CNW Telbec/ - If you are looking for a trendy new experience and excitement during Grand Prix Weekend, Crescent street is the place to be. The Crescent Street Grand Prix Festival presented by Corona will transform Crescent Street and De Maisonneuve Street into a one of a kind luxurious event that you won't want to miss.  

For the first time De Maisonneuve Blvd, will be closed between de la Montagne and Bishop streets for the duration of the festival. The street will be converted into a pedestrian walkway embellished with enormous lights, entertainment and amazing displays for all visitors to explore. This new street configuration will enable a larger and improved Corona Stage directly on De Maisonneuve Blvd, corner of Crescent St. A 360-degree stage will provide attendees an incredible view to enjoy and participate in the concert and entertainment throughout the 3-day festival.  

«We are really pleased that De Maisonneuve will be closed this year, along with the other enhancements which reaffirm that the 2017 Crescent Street Grand Prix Festival presented by Corona is undeniably the place to be» stated Steve Siozios, President of the Crescent Street Merchant's Association.

Degree, sponsor of the Williams Racing Team and of the new Montreal favourite Lance Stroll, is the proud sponsor of the Crescent Street Grand Prix Festival Degree MotionSense Pit Stop Challenge. Degree MotionSense will offer an incredible Pit Stop experience involving celebrities and media on opening day, and thereafter opened to the public who will also have the opportunity to measure their tire changing abilities during the 3 day festival. The Degree MotionSense booth will feature a virtual reality driving experience, Williams Racing Team giveaways and participants can learn how to enter the "Ultimate Driving experience: Drive in Dubai with Degree" national contest.

BMW and MINI with their new partnership of the Crescent Street Grand Prix Festival will be revealing luxury and sporty versions of their cars including the BMW M2 and M3 cars and a MINI JCW vehicle. The Crescent Street Grand Prix Festival is proud to add them to its list of prestigious brands exhibiting this year.


New look:

-New street configuration with De Maisonneuve closure

-New 360 degree stage in the center of the Crescent /De Maisonneuve intersection

New vibe:

-Degree MotionSense Pit Stop Challenge

-High-end cars showcased on Crescent St.


A silent auction by Signature Pro will benefit the Montreal Children's Hospital. Exclusive race related items will be the envy of collectors. Among others, items such as Jerez 1997 Photo Montage signed by both Jacques Villeneuve and Michael Schumacher, Sebastian Vettel signed racing gloves and Hockenheim 1980 framed race poster signed by Gilles Villeneuve. Also, attending sponsors and Crescent Street merchants will be providing items for the auction.  

The Crescent Street Grand Prix Festival is delighted to help The Montreal Children's Hospital raise money and contribute to the health, healing and well-being of our local children.

Shell V-Power Nitro+ will present a multi-sensorial experience called Destination: Engine, which is designed to embark fans on an exciting journey with fuel as it fires through the engine. The activities will be complemented with 3-days of racing simulators at the Kanetix booth.

OB Prestige Auto will be presenting a luxurious Pagani Huayra, a car worth over 3.4 million dollars, in their display at the corner of De Maisonneuve and Crescent St. Additional show cars will be on display such as an Infiniti concept car making its first American debut straight from Geneva. Joining these high-end cars on Crescent St., is none other than the high-profile celebrity car Lightning McQueen from the Disney movie series CARS for two consecutive days of entertainment starting Friday June 9th.

As well, Crescent St. will play host to a world premiere as Les Sélections Fréchette, wine agency, launches the first ever Red Bull Ring Nomen Omen wines produced by Podere Castorani winery from Abruzzo Italy, property of the former Formula One driver, Jarno Trulli. Attendees will have the opportunity to savor the wines and enjoy a taste of exclusivity.

"We are excited with the new look and new collaborations at this year's event. All the elements combined with our revamped layout on De Maisonneuve and the Corona Stage visible from all angles promises to be a great event", said Brian Fogt, President of BBF Promotions, celebrating his 18th year of successfully bringing Montrealers and tourists alike, this unique event.

The world-renowned original Grand Prix Festival will present performances by well known DJ's and bands, every afternoon and evening bringing the street to life and the crowds to their feet at the Corona Stage. The line-up includes, Bounty Hunters, DJ Elleven, DJ Karl Bastien, Domeno, Carl Müren, Glam, Off the Wall, Rebound Big Band, Three of us, Neon Dreams (winners of the 2017 Juno Awards and winner of the Canadian Radio Music Awards for best new group) and Uprising Hommage à Muse.


Great music:

-Bands and DJs at lunch hour and every evening starting at 5 p.m. until 11.p.m.

Great activities:

-Experiences with virtual reality, simulators and much more!

-Showcase of a Pagani Huayra car

-Lightning McQueen from the Movie Cars 6

-Infiniti Concept car for it's American premiere

-The new Red Bull wine launch

-The TRU Culture fashion "Show"


The Corona Stage will host the TRU Culture fashion show accompanied by a live band, dancers and a Harley Davidson motorcycle on Friday evening at 7:00 pm. A fashion "Show" like no other!           

The Crescent Street Grand Prix Festival will begin on Thursday, June 8 with its opening ceremonies at 12:30 p.m., followed by the Celebrity Degree MotionSense Pit Stop Challenge at 1:00 p.m., and the Media Degree MotionSense Pit Stop Challenge at 4:30 p.m. Music will begin at 5:00 p.m. on the Corona Stage incessantly until 11 p.m.

Thursday's closing act will be the group Off the Wall hitting the stage at 9:15 p.m. 

The street and its exhibitors are set to welcome fans from 11 a.m. until 11 p.m. on all 3 days.


SOURCE Crescent Street Grand Prix Festival

For further information: Andy Sylvestre / Marie-Emmanuelle Khoury, Torchia Communications, /, Off: 514-288-8290

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890