New line of business offers content marketing services à la carte

TORONTO, July 5, 2016 /CNW/ - Today MAVERICK launched MAVERICK Content, a content marketing service directed specifically at small-to-medium sized businesses. This new offer is designed to deliver top-notch content development to businesses that can't afford to retain established public relations and creative agencies.

"Small businesses have trouble getting quality marketing content they deserve, at a fair price that fits their budget," said Julie Rusciolelli, President, MAVERICK. "Bigger agencies don't want to touch smaller clients, and boutique agencies can only do one or a few types of marketing content well. We do it all, and we're happy to service the small business sector that makes up the backbone of our economy."

When asked about their content marketing strategy, 85 per cent of B2B small business marketers say brand awareness is their organization's top goal, but only 32 per cent say they have a documented content marketing strategy in place[1]. Main barriers to content development can be time, resources, or other in-house limitations.

Content marketing services from MAVERICK Content are delivered at à la carte pricing, and include graphic design, infographic creation, video production, case studies, white papers, advertorials, photography, speech writing, and more. Also falling under the service offer is social media content planning, and training enabling small businesses to harness the power of social media with comfort and understanding.

While the right kind of marketing content will vary from business to business, marketers have strongly endorsed the results. Of small business marketers surveyed, 80 per cent reported that email marketing increases their revenue[2], and 69 per cent say case studies are the most effective content marketing tactic they use[3].

"Boutique legal firms, construction companies, accountants, financial planners, dental offices, galleries, restaurants, and other types of small businesses have unique priorities and challenges," continued Rusciolelli. "We're a small business ourselves. In a nutshell, our message is 'we get you, and we're here to help'."

For more information or to obtain a quote, visit or email

A full service communications firm based in Toronto with reach across North America, MAVERICK was named the IABC Canada Small Agency of the Year in 2012. The agency represents clients from various industry sectors including retail, technology, health and wellness, beauty, financial services, food and beverage, real estate, hospitality and many more. For more information visit:

[1] Content Marketing Institute
[3] Content Marketing Institute

SOURCE Maverick Public Relations

Image with caption: "New line of business offers content marketing services à la carte (CNW Group/Maverick Public Relations)". Image available at:

For further information: Magda Jarota,, 416-640-5525 ext 242

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