KITCHENER, ON, Jan. 22, 2014 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) announced today the launch of two new 473ml tall cans: Laker Extra Ice 7.5 and Laker Red 5.5.
"The single-serve, tall can segment within the Ontario beer category has been growing steadily for several years" said Nick Relph, Vice-President of Sales and Marketing Brick Brewing. "Ontario beer drinkers now have two new great tall cans to enjoy at the same great value as our Laker Lager and Laker Ice 473ml tall cans" added Relph.
"Adding Laker Extra Ice and Laker Red to our already successful collection of Laker 473ml tall cans will ensure we're providing the best style of beer for a great price to our Laker drinkers" said George Croft, President and CEO of Brick Brewing. "Laker is on the side of the workingman, so we put a free tall can of Laker Ice in our 24-bottle packs of award-winning Laker to give people a break. Laker is the best beer deal in Ontario; because our best is simply what people deserve" added Croft.
New Laker Extra Ice 7.5 and Laker Red 5.5 tall cans are available at select Beer Store locations and proudly brewed in Ontario.
About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
Image with caption: "Laker Extra Ice and Laker Red Tall Cans (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20140122_C4232_PHOTO_EN_35732.jpg
SOURCE: Brick Brewing Co. Limited
For further information:
George Croft President and CEO at (519) 742-2732 x147