adbank aims to disrupt the multi-hundred billion dollar digital advertising industry using Blockchain technology built on the Ethereum network.
56% of all website traffic is driven by bots, costing advertisers 10s of billions each year. In addition to advertisers burning their budgets on fake traffic, they're forced to pay an undisclosed ad tech tax to a mysterious middleman. adbank gets rid of the middleman using blockchain, and combats bot fraud using artificial intelligence.
"After scaling 6,000 successful publisher sites and still feeling I was missing a piece of the puzzle…the idea for adbank was born. Removing the costly middleman so publishers make more of the ad dollars spent while giving advertisers get more for their money made sense," explains Jon Gillham, Founder & CEO of adbank.
"Besides the incredible tech innovation, I'm most excited by the team. Leon has revolutionized a country and an industry with his introduction of cryptocurrency to Vietnam, Chiron boasts a resume that includes work with the FBI, NASA, Groupon & General Motors, Angelo brings globally sought after skills in creative and analytics; and Kelsey is a brand / PR mastermind with credits like Revlon, L'Oréal, Red Bull and Sir Richard Branson's Extreme Tech Challenge."
adbank's initial coin offering (ICO) will take place on December 7th with a token pre-sale available for eager cryptocurrency enthusiasts interested in bonus rounds.
The ICO will act as a springboard to capital that will be used for development of the beta platform and acquisition of existing ad networks that will be migrated to adbank's tech. The total fundraising goal of $21.5M USD reflects a total supply of 1 billion adbank Tokens (ADB). 51% of all tokens will be issued in the initial coin offering which finishes January 8, 2018.