SAINT-EUSTACHE, QC, July 9, 2012 /CNW Telbec/ - H Grégoire, Canada's Car Superstore, proudly announces it has drafted Canadiens player David Desharnais as official spokesperson for the company!
Following several months of social media buzz and a major interactive contest, "Guess who HGregoire's draft pick is?", H Grégoire today proclaimed its partnership with this talented and highly respected centre. Indications are that David Desharnais will answer to two M. Therriens - Michel and Michelle - this year!
This young hockey player - aged 25 years - embodies the primary values upheld by Quebec's leader in used car sales. "David exemplifies tenacity and determination, and he's a hard worker who has never become complacent, yet maintains an optimistic outlook. He has managed to transform qualities usually seen as weaknesses into assets that set him apart and have made him what he is today: one of the best hockey players of his generation," declared Michelle Therrien, Vice President, Marketing at H Grégoire.
David is one of the Canadiens' top scorers - a sportsman and team player who thrives on leadership and shared victories. This stellar player, much appreciated by his fellow team members and Habs fans, will prove a strong asset to the H Grégoire banner!
Over the next year, H Grégoire plans to roll out a highly aggressive marketing campaign intended specifically to showcase the potential of this new spokesman. "The viral power of social networks made our Choix du repêchage (Draft pick) contest a truly major success! Our fans will be thoroughly spoiled, since a number of other contests are scheduled for the near future. Without giving too much away, let's say that future lucky winners may find themselves face to face with David over a good meal. Just follow us through our Facebook page, our Twitter feed and our website as well as in our superstores, of course!" added Michelle Therrien.
ABOUT H GRÉGOIRE, CANADA'S CAR SUPERSTORE
Founded in 2003, H Grégoire, Canada's Car Superstore, the specialist in used vehicle sales, has forged itself a niche in record time as the industry leader in Quebec. In pursuing growth today through brand development and the opening of multiple franchises, the company has invested more than $63 million and created over 500 direct and indirect jobs. http://www.hgregoire.com/default.aspx?Languages=EN
Image with caption: "David Desharnais (CNW Group/MEGACENTRES H. GREGOIRE)". Image available at: http://photos.newswire.ca/images/download/20120709_C7107_PHOTO_EN_16050.jpg
Image with caption: "David Desharnais (CNW Group/MEGACENTRES H. GREGOIRE)". Image available at: http://photos.newswire.ca/images/download/20120709_C7107_PHOTO_EN_16121.jpg
For further information:
Vice President, Marketing
450 472-7272, extension 182