New Holiday Traditions Begin with the Grill

New Web Site Features Videos, Tips, and Recipes for Holiday Grilling

TORONTO, Nov. 17 /CNW/ - As more consumers continue to grill year-round, preparation of traditional holiday meals are moving from the kitchen to the backyard. In fact, 43 percent of Canadian grill owners say they are grilling all year long, according to the latest results from the Weber Canadian GrillWatch(TM) Survey. And with more and more Canadians firing up their grills throughout the year, Weber has launched a new Web site devoted to the art of grilling your holiday meal. With mouthwatering recipes, grilling tips, instructional videos and even a grocery list that can be emailed to friends, this Web site at www.weber.com/holidaygrilling is sure to bring new grilling traditions to the family meal.

"Grilling your holiday meal is a great way to spice up the conventional fare, and with this Web site you can become an expert at grilling," said Jamie Purviance, author of Weber's Way to Grill(TM), a New York Times Best Seller. "One of my favorite holiday recipes is the Apple-Brined Turkey with Big Time Gravy, which features the method of brining to create a juicy, succulent bird. Many people are intimidated by grilling the holiday turkey, but by watching the demonstration video featured on the Web site, you are taken step-by-step through the process so grilling becomes easy and there are no mistakes."

In addition to the Apple-Brined Turkey recipe, there are recipes for the entire holiday meal-from side dishes such as green beans and squash, to pineapple upside-down cake for dessert. The Web site has helpful advice for grilling your main dish, and each recipe can be downloaded with the option of emailing a grocery list to make shopping easy. The site is a "one-stop-shop" for creating the perfect holiday meal.

To check out these holiday recipes, tips and videos, go to www.weber.com/holidaygrilling.

Weber-Stephen Products Co., headquartered in Palatine, Ill., is the world's leading manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber(R) kettle. More than 55 years later, the family-owned company remains the industry leader with its Weber(R), Weber(R) Q(TM) and Ducane(R) brands. As a leading exporter of grills, Weber brand products are sold worldwide at selected home centres, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-Line(SM) (1-800-474-5568)*, Weber Customer Service in the U.S.A. (1-800-446-1071)*, through its Canadian distributor Onward Manufacturing (1-800-265-2150), and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com(R).

    
    * The Weber Grill-Line and Weber Customer Service are closed on
        Christmas.
    

SOURCE WEBER-STEPHEN PRODUCTS CO.

For further information: For further information: Theresa Stahl, (905) 336-5700, stahl@bellnet.ca

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WEBER-STEPHEN PRODUCTS CO.

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